Category: Studies
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Colliers: The hotel market could begin recovery in the second half of 2021, fueled by a pick-up in international travel. Some hospitality projects continued
The hospitality industry was amongst the first industries affected by the coronavirus generated crisis, and it will be amongst the last sectors to recover. The road to recovery involves learning […]
One-third of parents believe traditional education is not preparing children enough for life
Given the situation of the Romanian education system, from the small budgets allocated over the years, to the high dropout rates, all amplified by the context of the pandemic, it […]
Starcom Romania Study: Impact of the COVID-19 pandemic on women in Romania
According to the study “The impact of the COVID-19 pandemic on women” carried out by Starcom Romania, the rhythm of everyday life for women in Romania has slowed down since […]
Starcom Study: How Romanians’ consumer behavior evolved in 2020 in relation to the digital environment and technology
According to Starcom Romania’s Tech Trends 2021 study, the digital environment was significantly useful last year, helping Romanian consumers to maintain a sense of normality in their lives. All age […]
AdForum Business Creative Report 2020: Burger King – most awarded brand in 2020
AdForum has released the 4th edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking […]
Romania’s M&A market recovering after COVID-19, KPMG survey reveals
The second edition of the KPMG publication “The M&A Landscape in Romania” shows increased optimism among stakeholders, who expect further growth in Mergers & Acquisitions (M&A) activity in Romania in […]
Romanians bought 3 times more ATVs and motorcycles since the pandemic. 30% of ATVRom’s sales, through the TBIPay financing solution
300% higher sales of ATVs, motorcycles, but also scooters, ski jets and accessories in 2020 compared the previous year, ATVRom states. One in 3 customers financed their hobby during the […]
WARC Expenditure Report: UK adspend to recover faster then key intl. markets in 2021
The latest Advertising Association/WARC Expenditure Report expects the UK’s ad market to grow by 15.2% this year, an upgrade of 0.8 percentage points from the last forecast in October 2020. […]
Wunderman Thompson Launches Annual Future 100 Report
Wunderman Thompson, a WPP agency, launched its annual Future 100 report, lifting the lid on trends shaping the coming 12 months. The report is developed by Wunderman Thompson Intelligence, the agency’s futures think tank and […]