Category: Studies
Golin study: Romanians in small communities shouldn’t be ignored by brands
Romanians in small communities (rural and urban under 50,000 inhabitants) are almost as informed, use the same channels and have similar expectations as consumers in big cities. Nevertheless, they are […]
WARC: TV takes almost two-thirds of successful big-budget ad campaigns
WARC, the international authority on advertising and media effectiveness, has released its first monthly Global Ad Trends Report digesting the latest insights and evidenced thinking from the worldwide advertising industry. Data […]
Mercury Research study on Romanian tourism market: Vola.ro – most trusted online agency
Research company Mercury Research made, in September, a complex analysis of the Romanian tourism market to highlight which are the online tourism agencies most trusted by Romanians, the reasons that […]
Initiative study: Who do Romanians trust with opinions and recommendations
Before buying a product or a service, half of Romanians in urban areas trust opinions and recommendations from influencers, whether we talk about family and friends, professionals, journalists, bloggers/vloggers or […]
Golin finds out what really matters to Romanians, as shown by a Bold & iSense Solutions survey
Golin Romania has analyzed how brands are perceived by Romanian consumers and what types of information are relevant to them, in a survey conducted at national level alongside the research […]
WARC / Moore Stephens research estimates UK & US martech market worth $34.3BN a year
A new research assessing the current and future state of the martech industry, has found that the UK and US martech market is growing exponentially as demand for new tools […]
UK advertising expenditure, up 1.3% in Q1
UK advertising expenditure grew 1.3% year-on-year in Q1 2017 to reach £5,318m – the 15th consecutive quarter of growth but the slowest rate in almost four years, according to Advertising Association/WARC […]
Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth
IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market. The […]
ROADS: Romanian online ad market in 2016 grew 22%, to €41M
The most recent edition of ROADS (Romanian Online Advertising Study), made by IAB Bucharest and PwC Romania, shows the total reported value of the Romanian online ad market for 2016 […]
MFB17: Romanian media market to post a 10% increase in 2017
Romanian Initiative launched its annual report Media Fact Book, which estimates the media market will post, by the end of 2017, a similar growth compared to last year, of 10%. The […]