Category: Studies
RTB House study: Best weekdays for online purchases are Tuesdays and Wednesdays, between 2-4 PM and 8-11 PM
RTB House recently released a study on online purchases, pointing out that the best weekdays to buy online are Tuesdays and Wednesdays, with the preferred hours being between 2-4 PM […]
Mood of Nation revealed in new ‘Truth About Britain’ research from McCann Worldgroup UK
In climate of global uncertainty, Brits resolute, proud and unexpectedly optimistic: But fundamental regional differences point to splintered national picture. Therefor, 69% of Brits say Britain a great country to […]
IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark
IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The […]
GPeC study: Romanians preferences when shopping online
According to a study made by GPeC and iSense Solutions, Romanians are visiting online stores 3-4 times a week and 77% are buying at least twice a year from the same […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]
RTB House: Parallel retargeting display campaigns (social and classic), better results together then separate
In an analysis conducted by RTB House in more than 40 markets, parallel retargeting display campaigns (social and classic) showed better results than either standalone activities, despite social media ad […]
IAB Europe study reveals European preferences when it comes of digital video ads’ formats
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a […]
2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics
The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]
Beko’s World Play Shortage study: 1 in 3 adults has less then 10 hours of leisure time a week
A lack of leisure time and a change of attitude towards playing are the main findings of World Play Shortage study, commissioned by Beko and realized on a sample of […]
Momentum Worldwide: Gamers believe watching video games will overtake traditional sports by 2022
The WE KNOW Gamers research study conducted by global brand experience agency, Momentum Worldwide, has uncovered new information on the media consumption habits and behaviors of gamers. The WE KNOW […]