Category: Studies
comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption
comScore published its 2018 international digital overview, “Global Digital Future in Focus”, which provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content […]
French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition
On 5th of March took place the inaugural French edition of Best Brands, an event to be held annually and which singles out the most successful brands from several different […]
State Grid electrifies Utilities Brand Ranking, Enel emerges as the strongest brand
State Grid, the electric utility giant from China, has made a commanding entrance to the Brand Finance Utilities 50 league table. With a brand value of US$40.9BN, over four times […]
Decisions, decisions… a case for behaviour planning
by Ionut Rosca, planner g7 One of our clients recently asked us to design a brief questionnaire that would help them understand how shopping decisions were made in-store for their category. […]
Gunn Report introduces major changes, launches Gunn 100 and introduces new methodology
Major changes are being introduced to Gunn Report, the global index of creative excellence in advertising, to reflect the way the industry is evolving. Gunn Report, which came under ownership […]
WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn
WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in […]
2018 Edelman Trust Barometer: Record-breaking drop in trust in U.S.
The 2018 Edelman Trust Barometer reveals that trust in the U.S. has suffered the largest-ever-recorded drop in the survey’s history among the general population. Trust among the general population fell […]
Romanian E-Commerce: €2.8BN in 2017
According to figures and estimates of the main players in the Romanian e-commerce, together with GPeC, the value of online shopping reached €2.8BN in 2017, up 40% compared to 2016 […]
Initiative’s Media Fact Book: Romanian media market to go up 13% in 2018
In an updated version of its Media Fact Book report, Initiative Romania estimates Romanian media market went up 11% this year and will grow 13% in 2018. The new prognosis […]
WARC launches Toolkit 2018
WARC, the global marketing intelligence service, has today released Toolkit 2018, an annual guide to key trends and challenges that marketers around the world will be faced with in the […]