Category: Studies
Contextually targeted Ads drive 3.3x higher attention, proved by Lumen and Seedtag new research
Seedtag, the leader in contextual advertising in EMEA and LATAM, today released the report “The Power of Contextual in the Attention Economy”, a study conducted by Seedtag along with attention-measurement […]
Wunderman Thompson Commerce launches Global Sustainable Commerce Practice
Wunderman Thompson Commerce, the leading global eCommerce consultancy, has partnered with clean technology company, Vaayu, to create a global Sustainable Commerce Practice. According to Wunderman Thompson Commerce’s Sustainability, Ethics and the […]
Metabeta analysis: 42% of accelerators worldwide struggle with startup reporting
According to an internal analysis run by Metabeta, a data-driven startup investment platform in the EU, 42% of accelerators all around the globe struggle with startup reporting issues. The same […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Norway tops KPMG’s first-ever Net Zero Readiness Index
Norway ranked first in KPMG’s first-ever Net Zero Readiness Index (NZRI). The report compares the progress of a selection of countries in reducing the greenhouse gas emissions that cause climate […]
Spark Foundry study: Facebook – favorite SoMe platform for Romanians
In the last year, the need for connection and information has increased, according to the New Media Adoption study, carried out by the media agency Spark Foundry, a member of […]
CIEL Romania: The future belongs to the digitalized companies
From the internal studies done by CIEL Romania, one of the most important software producers for entrepreneurs, it resulted that 45% of the Romanian companies made investments in digitalization during […]
Brand Finance Nation Brands 2021 report: Switzerland dominates, Denmark – strongest in Scandinavia
Denmark has been named Scandinavia’s strongest nation brand, and ranks 7th globally, according to the latest Brand Finance Nation Brands 2021 report. Brand Finance determines the relative strength of nation […]
AdMix released a report on video gaming as media channel
Admix, the leading In-Play advertising platform that bridges the gap between gaming content and brands, today releases the findings of its major research study into video gaming’s emergence as the […]
Alfi study: Ad budgets rise along with concerns around ethical standards in DOOH
The Digital Out of Home (DOOH) market was estimated to be worth around $41.06 billion by the end of 2020, according to new research from Alfi, an AI enterprise SaaS advertising platform, however, […]