Category: Studies
Eye tracking findings emphasise the importance of measuring attention in digital advertising
Tech company Adnami has hailed new findings by research company Userneeds and OMD Denmark that lays bare the attention-grabbing power of high impact formats, some of which proved to deliver […]
KPMG 2021 CEO Outlook: Global CEO confidence returns to pre-pandemic levels
CEOs of the world’s largest businesses are increasingly optimistic about the outlook for their own business and despite the Delta variant slowing down the ‘return to normal’, their confidence in […]
Brand Finance report: Microsoft overtakes Apple to become World’s Most Intangible Company
Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value. This year’s number one company in terms of total estimated […]
Inspire in Focus: People value inspiration over sleep, sex and treats
A new global report shows that 80% of people around the world believe inspiration is not only vital to their lives, but more important than sleep, physical intimacy or personal treats. More than one-third […]
GlobalData: Poland’s card payment market to reach PLN920.9bn in 2025
Poland’s card payment market, which has been on the rise for the past few years, registered a slowdown in 2020 with a growth rate of 9.9% due to COVID-19 as […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
GlobalData: Influential media organizations are leaning towards retail as a powerful stream of revenue
The COVID-19 pandemic has created synergistic opportunities for media and retail companies, as consumers find themselves spending more time online. Large online media and entertainment organizations are now partnering with […]
Melbourne, highest ranking city in Work from Anywhere index
The Work-from-Anywhere Index reveals the best cities to live and work remotely from, according to data on legislation, costs and overall livability. The results show the cities which are best […]
IAB Europe releases full 2020 AdEx Benchmark Report to reveal digital advertising market size
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today released its full 2020 AdEx Benchmark Report following on from the release of the study highlights in May. The […]
Become a full time YouTubers – how many views do Europeans need to match their annual salary?
The number of views needed by a vlogger to make a living out of YouTube saw that Eastern Europeans need between 1-3M views to have their passion match the net […]