Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Back to Basics: Romanians rebalance media consumption as traditional channels regain ground
The latest wave of Spark Foundry’s FOCUS ON: New Media Adoption study reveals a major shift in Romania’s urban internet users’ media habits, search behaviors, and digital engagement. After a […]
Thematic Digital and Mediascope launch R1 Retail First – a unique media retail network
Thematic Digital, a digital sales house with an extensive portfolio, in partnership with Mediascope, a 360° brand management agency with expertise in trade marketing and in-house production, launches R1 Retail […]
Bruketa&Zinic&Grey and HT used OOH to find lost dogs
Hrvatski Telekom (HT), Croatia’s leading telecommunications company and a member of the Deutsche Telekom global brand, has introduced an innovative out-of-home project designed to assist in finding lost dogs. The […]
Jam Session Agency wins 6 trophies at Internetics 2025 and takes 2nd place in the top agencies in Romania
Jam Session Agency reconfirms its status as a top agency in the digital & creative marketing industry, winning six trophies at Internetics 2025 and ranking 2nd in the top agencies […]
Icelandair sets out to prove Iceland is real and not AI-generated, in a SoMe campaign from Kubbco
Icelandair has launched a social media campaign that takes a toneu in cheek look at whether Iceland is a “real” country as opposed to AI-generated. The “Expedition Iceland” campaign was […]
McDonald’s, in campaign with Netflix’s Stranger Things in Brazil
Strange things are happening at Méqui. To celebrate the launch of the final season of Stranger Things, McDonald’s is unveiling a new campaign designed to transport fans straight to Hawkins—or […]
Oxygen opens new office in Athens to support clients active across regional markets
Oxygen, one of the largest independent integrated communications agencies in Romania, is expanding its regional footprint with a new office in Athens, the result of a strategic partnership with an […]
Grapefruit at 26: UX pioneering, AI innovation, and partnerships that stand the test of time
Grapefruit celebrates 26 years of activity, a chapter marked by continuous evolution alongside its partners and guided by a philosophy that has shaped every decision: people, not jobs. Founded in […]
Grapefruit and Dacia celebrate 20 years of digital partnership
In an industry where change is the only constant, few partnerships stand the test of time. For Grapefruit and Dacia, 2025 marks two decades of collaboration – a story built […]
IAB Romania – renewed its Board of Directors
IAB Romania, the association that connects the digital advertising industry, presents its new leadership team for the next two years. With fresh ideas and plenty of energy, the new Board […]