Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Banner Ads vs. Native Ads: How They Are Different
While banner ads are like billboards, native ads tend to be more text-heavy and interest-provoking. Which creative approaches are best suited for these formats? by Olimpia Norsesovici, Senior Sales Manager […]
Thomas Zimmermann takes over as CEO Free Now
Thomas Zimmermann will become the new Chief Executive Officer (CEO) of FREE NOW, Europe’s mobility super app, as of 01 April 2022. The previous CEO Marc Berg is leaving the […]
Anzu and Oracle Moat Enable First-To-Market Viewability Measurement For In-Game Ads
Anzu.io, the world’s most advanced in-game advertising platform, and Oracle Moat, part of Oracle Advertising and Customer Experience (CX), today announced first-to-market viewability measurement for in-game ads. This means advertisers […]
Romanian Codecool open entries for CoolHack2, hackathon for junior programmers
#CoolHack2 is scheduled to take place on 15-16 april 2022, as part of CodeCool’s mission to solve the need to develop IT competencies and to contribute to creating the next […]
Cavai appoints Jonathan Pacey as Commercial Director, APAC
Cavai, the leading conversational advertising cloud, has appointed Jonathan Pacey as Commercial Director, APAC. The appointment comes as Cavai’s presence in APAC grows rapidly, with business expanding across the region […]
multilocal underlines storming growth with hiring drive
Building on a great first year of delivering for marketers worldwide, multilocal is driving significant expansion of their team to underpin their partnerships with leading SSPs to ensure great service […]
Romanian start-up Dressingz raises 300.000 euro in the first pre-seed financing
Romanian start-up Dressingz raised Euro 300.000 in its first pre-seed financing round and will go for a second round before the end of the year, aiming to expand on the […]
BNPL fintech Mokka launches a mobile app for clients in CEE
Mokka, BNPL fintech with a leadership position in CEE, launches simultaneously in Romania and Poland, in April, a mobile app, available for IoS and Android. Through the app, clients can […]
Hawk’s advanced DOOH planning tool provides real-time intelligence to optimise digital out-of-home media buying
Media and insights platform Hawk has launched an advanced digital out-of-home (DOOH) planning tool that enables media buyers to optimise DOOH campaigns on a standalone and cross-channel basis. Hawk Platform’s […]
Romanian Open Banking: Smart Fintech launches the 1st account interrogation service – AIS, authorized by the National Bank of Romania
Smart Fintech launches a new open-banking product, Smart Accounts, the only account interrogation service – AIS, developed in Romania and authorized by the National Bank of Romania (NBR). The solution […]