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Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Disney creative head Helen Pak to chair Cresta jury 2025

Imagination to Bring Saudi Pavilion’s immersive ‘Good Water’ Vision to Life at London Design Biennale 2025

Effie Announces 2024 Global Effie Index, Unveiling the World’s Most Effective Marketers

Cohn & Jansen ranks 3rd among Independent Agencies in Europe on the Effie Index

The Webster Launches AI Campaign Debut with [AI]magination

Alfredo De Villa And Robert Teitel Launch Luchadores Productions

Category: Digital & Media

Photo by Daniel Gzz on Unsplash

World Out of Home Organization adds nine new members from three continents

Following the addition of 15 new members last month, the World Out of Home Organization has coopted a further nine organizations to its roster, including two more national OOH associations, […]

August 23, 2024August 23, 2024 Newsroom All News, Media, OOH / DOOH

IFC and Lemon Studios announce efforts to establish the first intellectual property rights fund in Mexico

To drive innovation and the growth of the media space in Mexico, IFC partners with Lemon Studios, Mexican film and television production studio, to assess the establishment of the first […]

August 21, 2024August 23, 2024 Newsroom Ads, All News, Business, Media

eToro runs the 1st AI-generated ad campaign powered by Lightricks

Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]

August 2, 2024August 2, 2024 Maggie Hanson Ads, All News, Creativity, Digital & Media

Ströer Co-CEO Christian Schmalzl – keynote speaker for WOO Europe Forum in Milan

August 2, 2024August 2, 2024 Newsroom All News, Business, Events, OOH / DOOH

EU got itself an AI Act; US – only a set of safeguards

European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]

August 2, 2024August 2, 2024 Cristina Blanaru All News, Business, Digital & Media, e-Commerce, Finances, HR & Jobs, Innovation, ITC, Tech

Publicis Groupe to buy Influential

Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]

July 25, 2024July 25, 2024 Newsroom All News, Business, Digital & Media, Marketing, Media, Tech

Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising 

Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]

July 25, 2024July 25, 2024 Newsroom Ads, All News, Creativity, Digital & Media, Social Media, Tech

WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024

The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]

July 25, 2024July 25, 2024 Maggie Hanson All News, Digital & Media, OOH / DOOH, Studies

AI creative agency faith marks first birthday with release of animated short film

faith, VCCP’s AI creative agency, has today released an animated short film, made using Gen-AI to celebrate its first birthday. ‘finding faith’ was created to explore the practical uses of […]

July 25, 2024July 25, 2024 Cristina Blanaru Business, Creativity, Digital & Media

After Taco Tuesday, French influencer launches Fajita Friday in France

Last September, during a Parisian fashion show, the iconic Mexican-inspired food brand Old El Paso made a splash by presenting a proposal to the famous influencer Lena Mahfouf, the only French […]

July 12, 2024July 12, 2024 Cristina Blanaru All News, Creativity, Marketing, Social Media

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