Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Media Fact Book update: Romanian media market, down 2,7% in 2020, 4% growth expected in 2021
Initiative Romania updated its Media Fact Book, estimating the Romanian media market decreased 2.7% in 2020, to Euro 467M and expects a comeback of 4% in 2021, to Euro 485M, […]
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]
Barilla and Publicis Italy launch Playlist Timer on Spotify – kitchen timer to cook pasta in time, to the music
The secret to cooking pasta to perfection lies in the right cooking time. That’s why Barilla, in collaboration with Spotify, launches “Playlist Timer”: music collections whose duration corresponds to the cooking time of the […]
Xandr strengthens partnership with global media company Schibsted
Xandr, AT&T’s advanced advertising company and Schibsted, a global digital media house have today announced they are building on their long-term partnership between the global media company and the open […]
Netherlands national trade association Outreach joins World Out of Home Organization
WOO has signed a new national association member, Outreach in the Netherlands. Outreach is chaired by Eric Kip who is also Managing Director of Exterion Media in the country. Outreach members include Albert […]
BMW and Pinterest give UK consumers an immersive 360 viewing experience
UK consumers are looking on Pinterest for help planning more than ever and they want to focus on things they can control. The auto industry has merged into the fast […]
Half Million Euro investment for Hyperhuman start-up
Romanian start-up Hyperhuman received an half million euro investment to create a digital platform to publish and monetize content for fitness industry. The financing round was lead by EGV, with […]
Venatus kicks off 2021 with new hires following 38% year on year growth
Venatus, the global advertising technology platform, focussed on gaming and entertainment, has hired seven new team members in the first week of January. This latest recruitment drive follows a strong […]
The Ozone Project launches Manchester-based regional hub
The Ozone Project has opened the virtual doors on a dedicated, Manchester-based regional hub to super-serve agencies and advertisers in the North. The creation of the northern hub sees Bill […]
Jamie Schwartz, appointed Director of Brand, Marketing and Merchandising NOW TV
NOW TV announced Jamie Schwartz will be joining the streaming service as Director of Brand, Marketing and Merchandising. Jamie will report into Marina Storti, Managing Director of NOW TV, and […]