Category: Digital & Media
Photo by Daniel Gzz on Unsplash
New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay
Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s […]
Record-breaking parcel volumes during Black Week: +31% up compared to 2019
Shopping really hit top gear in the Nordic countries around this year’s Black Friday. The volume of e-commerce parcels resulting from this day of shopping – which has now become […]
WarnerMedia EMEA announces leadership team for EMEA affiliate & ad sales function and for the Nordic, CEE, Middle East, Turkey & Africa Regions
Pierre Branco, recently named to the dual roles of Head of WarnerMedia EMEA Affiliate & Ad Sales and Country Manager for WarnerMedia Nordic, CEE, Middle East, Turkey & Africa, today […]
WARC Report: The global ad market -$63bn in 2020 due to COVID-19. Recovery to take min.2 yrs. Worst hit: traditional media
Global advertising spend is on course to fall by 10.2% – $63.4bn – to $557.3bn this year, led by sharp cuts in investment among the automotive, retail and travel & […]
Grupo Novatech selected DRUID technology to deliver conversational automation projects in Latin America
Grupo Novatech, one of the leading digital transformation solution providers in Latin America, is partnering with DRUID, specialists in conversational AI, to engage with emerging conversational automation sector in Latin America. The […]
Adverty is granted US patent for in-game ad viewability technology BrainImpression™
Adverty AB (publ) has been granted a patent by the United States Patent and Trademark Office for its in-game ad viewability technology BrainImpression™; a groundbreaking method for determining ad viewability […]
Cavai opens office in Munich, Germany, and appoints Florian Wolf as Sales Director for the DACH region
Cavai, the leading conversational advertising cloud, today announces its expansion into the German market, with the opening of an office in Munich, and the appointment of Florian Wolf as Sales […]
Gurps Rai Is Empowering Creators Through DroppTv
Without creators, the likes of YouTube, Vimeo, and Vevo wouldn’t exist. These platforms make billions of dollars every year but it is interesting to see how little they give back […]
BBH Singapore launches Running Stories, app mixing fitness, entertainment & real time data to create dynamic audio stories to run on
BBH Singapore has created a new fitness and audio entertainment platform specifically designed for runners. Running Stories is a new audio entertainment fitness app that casts you as the protagonist […]
AdColony and Anzu.io join forces to bring blended in-game ads to APAC region
AdColony, the in-app advertising marketplace for brands, with a focus on gaming, has signed an exclusive partnership with global in-game advertising platform, Anzu. AdColony will now offer Anzu’s market-leading blended […]