Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]
WOO’s 2024 Global Expenditure survey: OOH hits $41.9BN, 5.2% of global adex, $45.3BN forecasted for 2024
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023, forecasts OOH expenditure for 2024 and is based on a questionnaire filled in by WOO members and OOH […]
AI creative agency faith marks first birthday with release of animated short film
faith, VCCP’s AI creative agency, has today released an animated short film, made using Gen-AI to celebrate its first birthday. ‘finding faith’ was created to explore the practical uses of […]
After Taco Tuesday, French influencer launches Fajita Friday in France
Last September, during a Parisian fashion show, the iconic Mexican-inspired food brand Old El Paso made a splash by presenting a proposal to the famous influencer Lena Mahfouf, the only French […]
The Viking Planet & SDG\TBWA to the tourists visiting Oslo: Go to Hel
What do headlines such as “Tourists. Go to Hel.”, “Join our Unique Fjord Cruise, and “The Best Chopping Mall in Oslo” have in common? They are all part of the […]
WOO heads for Milan for 1st European Regional Forum – European OOH market on an upswing
The World Out of Home Organization is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest […]
World Out of Home Organization signs up 15 new members from across the world
Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations. […]
San Francisco Bay Coffee taps Cutwater as Creative and Media Agency of Record
Gourmet, ethically-sourced coffee brand San Francisco Bay Coffee – which is owned by the Rogers Family Company and USA-operated – has tapped Cutwater, with offices in San Francisco and New […]
The BAM Connection TikTok Video“GenZ Workplace Translations” Tops 4.2 Million Views
In the face of potential legislative changes to TikTok, The BAM Connection, the Brooklyn-based creative agency, has emerged as a beacon of success on the platform with their latest video – “GenZ workplace […]
Global Records launches The Drop: a special projects division for artists and brands
Global Records, one of the most famous independent labels in Europe, launches The Drop – a new division focused on special communication projects. The new department combines the know-how and […]