Category: Digital & Media
Photo by Daniel Gzz on Unsplash
Lime and Cutwater – on harsh realities of car ownership and alternative of E-Bikes & E-Scooters
Lime, the world’s largest shared electric vehicle company, has partnered with creative and media agency Cutwater to launch a national OOH campaign spotlighting the harsh realities of car ownership. The […]
Duolingo appoints FRED & FARID Shanghai to handle its Social Media Account for Chinese Market
FRED & FARID Shanghai has been chosen by Duolingo, the world’s leading language-learning platform, to orchestrate its social media strategy, content creation, and community management for the Chinese market following […]
Palestinian AFP Photographer Mahmud Hams Wins Visa d’Or News Award
Palestinian AFP photojournalist Mahmud Hams was awarded the Visa d’Or News prize on Saturday for his coverage of the conflict in Gaza. The prize, one of the most prestigious in […]
World Out of Home Organization adds nine new members from three continents
Following the addition of 15 new members last month, the World Out of Home Organization has coopted a further nine organizations to its roster, including two more national OOH associations, […]
IFC and Lemon Studios announce efforts to establish the first intellectual property rights fund in Mexico
To drive innovation and the growth of the media space in Mexico, IFC partners with Lemon Studios, Mexican film and television production studio, to assess the establishment of the first […]
eToro runs the 1st AI-generated ad campaign powered by Lightricks
Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]
EU got itself an AI Act; US – only a set of safeguards
European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]
Publicis Groupe to buy Influential
Publicis Groupe entered into a definitive agreement to acquire Influential, the world’s preeminent influencer marketing company and platform, authentically connecting brands to audiences by developing, deploying, and optimizing creator-driven digital […]
Cadbury uses the power of AI to let the public star in 200 years of classic Cadbury advertising
Cadbury has today launched a new Gen-AI powered tool named ‘My Cadbury Era’ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign […]