MGID Acquires Italy’s Metup Native S.r.l.
MGID, the global advertising platform, today announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal […]
Ataboy Studios Expands Talented NYC Roster with Director Andrew Gooi
Following a banner year with the addition of Executive Producer Cameron Gray, a key partnership with creative management company Sharon & Perry, a collaboration with Brooklyn-based gallery Art Cake, and successful campaigns for White […]
Adnami continues its European expansion with new partnership with AutoScout24
Ad-tech company today announced its new partnership with AutoScout24, the largest pan-European online car market. The new collaboration includes certifying AutoScouts24’s site for running high impact formats programmatically, a site […]
Frameplay announces new attention metric in Video Game Environments
Frameplay, the global leader in enabling intrinsic in-game advertising, today announced the first-to-market attention metric called Intrinsic Time-in-View. The metric is built upon Frameplay’s proprietary, industry-leading viewability capability, and has […]
Hybrid Theory promotes new leadership members
Hybrid Theory, the data driven digital services partner to brands and agencies, today announced the promotion of Inês Martins to Global Head of Product, as the steward of the overall […]
Jonas Söderqvist, appointed CEO of Adverty
Adverty appointed Jonas Söderqvist as CEO, as it readies itself for its next phase of growth. Jonas will consolidate the team around a refreshed vision and enable Adverty to build […]
D&AD and WeTransfer launch free, digital masterclass to harness creativity for purposeful action
D&AD, the non-profit association for the design and advertising industries, has partnered with WeTransfer to launch Creativity as a Catalyst for Change, a free, on-demand course aimed at mid-level to […]
Hivestack advances programmatic DOOH marketplace in Italy
Hivestack, the world’s leading, independent, programmatic digital out of home (DOOH) ad tech company has today announced an expansion of its programmatic operations in Italy. As part of the announcement, […]
ING Romania selected iProspect to handle its media account
ING Bank in Romania consolidated its media buying to marketing communications agency group dentsu Romania’s media agency iProspect. Following a competitive pitch, ING will now work with iProspect in Romania. […]
Froneri treats ice cream lovers Extrême, with a global campaign that takes a tame pillow fight to a whole new level
Droga5 London has launched a new global campaign to launch Froneri’s new Cookie Cone Extrême, ushering in a new direction for the iconic French ice cream brand where everything is […]