Lacoste unveils its first-ever collection conceived by a disabled athlete – the Théo Curin collection
Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they […]
Sonica signs the latest campaign for Secom® in Romania
The advertising agency Sonica signs a new campaign full of color and humor for Good Routine® by Secom®, built on Secom “Grijuliul din tine” platform initiated by Next Advertising. “If […]
Teads reports fiscal year 2021 financial results
Teads, the Global Media Platform, announced financial results and shared operating highlights for the Fiscal Year ended December 31, 2021. Teads reported revenue of $678 million for FY 2021, representing […]
DRUID expands its footprint in North America with first Canadian partner- Alacrity Solutions
DRUID, a global leader in conversational AI technology for enterprise productivity, and Alacrity Solutions, an Edmonton-based leading provider of information technology and business solutions, have entered into a partnership designed […]
New 7M Discovery to offer brands, agencies and broadcasters contextual TV data to inform marketing strategies
Broadcast data company 7th Minute makes available to brands, agencies and broadcasters a trial for the free preview of its TV insights platform 7M Discovery to experience first-hand the benefits […]
Cavai appoints Kate Lyons as VP, US East
Cavai, the leading conversational advertising cloud, has appointed Kate Lyons as VP, US East Coast. The appointment comes as Cavai’s international footprint expands rapidly, and it announces growing numbers of […]
NBCUniversal and HTC Join Anzu’s In-Game Advertising Mission along with Sony Innovation Fund and WPP
Anzu.io closes its latest funding round with $20M, adding one of the world’s leading media and entertainment companies NBCUniversal, and global consumer electronics and technology company HTC to its growing […]
Sonica Works launch in Romania – „line up” of senior concept thinkers solving briefs in 24 hours
Through the “Supersonica24” module, the team of the Sonica Works full-service advertising agency consisting of a senior “line up” solves new briefs in 24 hours, using effective creative methods such […]
VMLY&R enters Romanian advertising market
VMLY&R took over Fractal Communications, Romanian local agency part of WPP, and joins VMLY&R Commerce to offer brands a connected experience. Taking over the local agency by VMLY&R is part […]
My Telescope raises €2.5M to help measure and predict the effectiveness of marketing investments in real-time
Swedish market intelligence and search startup My Telescope has raised €2.5M in seed funding led by Vendep Capital and Trind VC to help marketers and brands measure and predict long-term trends in demand creation […]