Anzu and Saber Interactive Partner on Blended In-Game Advertising for PC & Console Title
Saber Interactive, the global game publisher and developer, best known for World War Z, NBA Playgrounds and Snowrunner, and Anzu, the world’s most advanced in-game advertising company, today announced they […]
Colliers: Romanian invested market – over 0.5BN euro transactions in first 9 mo, offices remain in focus
The total value of investment transactions surpassed 540 million euro in Romania in the first nine months of 2021, with around half being closed only in the third quarter of […]
IAA Romania appointed a new president
During Chapter’s General Assembly, IAA Romania reelected Valer Hancas as its president for a new 2 years term, scheduled to start in 2022. According to associations’s status, the president is […]
Ogury launches Header Ad, a non-intrusive mobile format
Ogury, a tech leader in mobile advertising anchored in privacy protection, is announcing the launch of Header Ad, a premium mobile format, which ensures full-creative visibility while respecting user experience. […]
Effie’s First Global Grand Effie Contenders Announced
Effie Worldwide has announced the 62 contenders competing in the inaugural Global Best of the Best Effie Awards competition, recognizing the world’s most effective marketing efforts. The competition received […]
Ozone study: Clear link between quality of attention to content and quality of attention to accompanying ads
The Ozone Project, the UK’s leading high attention digital advertising platform, has released the new findings of a study by attention technology company Lumen Research, that quantifies the impact of […]
Christian Schmitz Appointed Head of Plan.Net International
Christian Schmitz joins the Serviceplan Group as Head of Plan.Net International. Previously, he was a Managing Director at Accenture, where he worked internationally and handled clients – many of them […]
Jerry Buhlmann Appointed New Supervisory Board Member of the Serviceplan Group
Jerry Buhlmann has been appointed to the Serviceplan Group Supervisory Board. As of now, the experienced top manager will complement the existing Supervisory Board composed of; Supervisory Board Chairman Dr […]
Merkur Andelskasse gets European support to increase social and SME lending
Danish cooperative bank Merkur Andelskasse has signed an increased allocation of its existing EGF guarantee with the European Investment Fund (EIF) to channel new financing to Danish companies. The Bank […]
Admix raised $25M in Series B to scale up its In-Play solution worldwide
Admix, the leading In-Play monetization company that bridges the gap between gaming content and brands, today announces that it has raised USD $25 million in a Series B round to […]