Tag: advertising
Study: Kent and Marlboro – most brought cigarettes brands in Romania; anti-smoking mesages visible mainly on TV
Kent, Marlboro, Winchester , Viceroy and Winston are the top 5 most brought cigarettes brands in Romania, according to the Country Report – Global Adult Tobacco Survey, made public on […]
Harley-Davidson tackles stereotypes in new advertising campaign
Harley-Davidson launched the latest developement of its “No Cages” campaign, which puts real Harley riders in the spotlight, while challenging stereotypes and launching the new Seventy-Two Sportster model. Titled “E […]
Ex-MEC, Marius Pahomi launches Conversion Marketing, with eMag and Flanco as clients
Marius Pahomi, ex-MEC Interaction, announced Thursday the launch of Conversion Marketing, an agency that starts its activity with clients such as eMag and Flanco. The new agency was launched by […]
Cannes Lions launches Chimera communications challenge
Cannes Lions is partnering with Bill & Melinda Gates Foundation in an effort to generate communications ideas that could help change the world. Grand Challenges Explorations: Aid is Working. Tell […]
TED Ads Worth Spreading 2011/2012
TED, non-profit dedicated to Ideas Worth Spreading, announced the winners of the second Ads Worth Spreading initiative on the opening day of TED2012 in Long Beach (California). The 10 winners […]
Romanian Effie Awards 2012 started the entry period
IAA Romania (International Advertising Association Romania) and UAPR (Romanian Advertising Agencies Association) announced the start of the entry period for this year’s edition of Romanian Effie Awards. The agencies and […]
Publicis Groupe buys back 18M shares from Dentsu
Following an offer made by Dentsu, Publicis Groupe has purchased a block of 18M own shares from the Japanese company for Euro 644.4M (Euro 35.80/share). The buy was made afetr Supervisory […]
Olivier Altmann from Publicis Worldwide – Jury president at Cresta 2012. Festival is open for entries
The Cresta Awards opened the entry period for its 20th worldwide competition and announced that the Jury President in 2012 will be Olivier Altmann, Chief Creative Officer Publicis Worldwide (Paris). During […]
CJI study: Romanian public advertising doubled in 2011
The Romanian state advertising doubled in 2011 compared to 2010, while the transparency of public advertising contracts decreased, as the study “Public Advertising: Step on it!” shows. The study, made […]
IAB Romania to organize a seminary on juridical aspects for digital marketing
IAB Romania organizes, on March 6th, “Juridical fundaments for digital marketing”, a seminary held by Alin Popescu from Avocatnet.ro. Alin Popescu is a lawyer specialized in informatics law and Managing Director AvocatNet. […]