Tag: advertising
MRM//McCann Romania has ADC*RO’s July 2018’s Best Idea
The Work of the Month as well as the first place in the Digital section of ADC*RO’s July Awards go to MRM//McCann Romania for the campaign KFC – Social me. […]
Propaganda signs a campaign for Romanian airline Tarom
Romanian agency Propaganda signs the newest communication campaign for the Romanian airline Tarom, “No matter where your heart drives you”, a sincere campaign, with an emotional and actual campaign and […]
Epica Awards’ campaign for 2018 edition, signed by Wieden + Kennedy Amsterdam
Epica Awards’ visually striking new advertising campaign has been created by Wieden + Kennedy in Amsterdam. It reflects Epica’s impartial approach and unique positioning. Devised by the WK Amsterdam Design […]
GambleAware appoints M&C Saatchi to develop Safer Gambling advertising campaign
GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. In UK, Broadcasters and gambling industry groups drew up proposals for a major responsible gambling […]
EPICA 32 to honor responsibility and imagination
Epica Awards, the only global creative prize judged by journalists, kicked off its 32nd season with news of a very special advertising campaign from Wieden + Kennedy, new prizes and […]
Digital Media: A Traditional Perspective
An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy […]
Zenith: World Cup to boost global adspend by US$2.4bn this year
This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]
European Digital Advertising market doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% […]
BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208
BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand […]
Prisoners reviews books for a Brazilian publishing house ad campaign signed by Artplan
According to the latest survey of Reading Portraits in Brazil, conducted by Ibope, Brazil has 56% readers, and the Brazilian reads less than five books per year. That’s very little. […]