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From Price to Value: Secom® and Sonica Works Bring the Differentiating Criteria to the Forefront with the New “Secom® Standard” Platform

Bucharest hosts conference on Artificial Intelligence regulation and its impact on the economy

You know how many people enter your stores, but SIT-Mobil shows you how many walk past

„The Good Alpine Life” starts at 1.400 meters, a story by Sonica

IAA Romania Launches the “Sports Marketing Masterclass with Iulia Niculae-Cuciurean”, a Program Dedicated to Companies and Agencies Investing in Sport

The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

Tag: advertising

Marc Bortun is Romanian Rusu+Bortun Brand Growers’ new Creative Director

Starting August 2018, Marc Bortun, co-owner Rusu+Bortun, takes over as agency’s new creative director, coordinating all the projects for agency’s entire portfolio (Orange, Europa FM, Bittnet, Avia Motors, OroToro, Yasou, […]

August 17, 2018October 22, 2019 Romanita Oprea Creativity, People

MRM//McCann Romania has ADC*RO’s July 2018’s Best Idea

The Work of the Month as well as the first place in the Digital section of ADC*RO’s July Awards go to MRM//McCann Romania for the campaign KFC – Social me. […]

August 8, 2018October 22, 2019 Romanita Oprea Ads, Creativity

Propaganda signs a campaign for Romanian airline Tarom

Romanian agency Propaganda signs the newest communication campaign for the Romanian airline Tarom, “No matter where your heart drives you”, a sincere campaign, with an emotional and actual campaign and […]

August 6, 2018October 22, 2019 Cristina Blanaru Ads, Creativity

Epica Awards’ campaign for 2018 edition, signed by Wieden + Kennedy Amsterdam

Epica Awards’ visually striking new advertising campaign has been created by Wieden + Kennedy in Amsterdam. It reflects Epica’s impartial approach and unique positioning. Devised by the WK Amsterdam Design […]

July 18, 2018October 22, 2019 Cristina Blanaru Creativity

GambleAware appoints M&C Saatchi to develop Safer Gambling advertising campaign

GambleAware has appointed creative agency M&C Saatchi to develop a new safer gambling advertising campaign. In UK, Broadcasters and gambling industry groups drew up proposals for a major responsible gambling […]

June 23, 2018 Cristina Blanaru Creativity, Marketing

EPICA 32 to honor responsibility and imagination

Epica Awards, the only global creative prize judged by journalists, kicked off its 32nd season with news of a very special advertising campaign from Wieden + Kennedy, new prizes and […]

June 22, 2018June 23, 2018 Cristina Blanaru Creativity, Festivals & Awards

Digital Media: A Traditional Perspective

An opinion by Cosmin Cojocaru, Managing Director at Carat Romania Precision and Persuasion are two different things A few weeks ago I got stuck in an elevator with a guy […]

June 21, 2018June 23, 2018 Newsroom Digital & Media

Zenith: World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]

June 7, 2018June 6, 2018 Cristina Blanaru Ads, Creativity, Marketing, Studies

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% […]

May 23, 2018 Cristina Blanaru Business, Creativity, Digital & Media, Marketing, Studies

BETC Paris casted Sebastian Loeb in a comical campaign for Peugeot 208

BETC Paris and Peugeot have joined forces with 9x World Rally Champion and Peugeot driver Sebastian Loeb in a comical campaign that proves that even pro drivers need a hand […]

May 22, 2018 Cristina Blanaru Ads, Creativity

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