Tag: advertising
Ozone partners with Mediacom to launch Ozone Stories across its premium portfolio
The Ozone Project, the UK’s premium digital advertising platform, announces the launch of Ozone Stories with MediaCom. The new partnership, initially focused on the agency’s luxury clients, will introduce the […]
New York Festivals Advertising Awards announces the 2022 Executive Jury
New York Festivals International Advertising Awards® (NYFA) announced the 2022 virtual Executive Jury. New York Festivals has recruited 41 award-winning creative leaders who are respected within the industry for creative […]
Miniatures Renault “The Originals”, a print and digital campaign signed by Publicis Conseil
In December 2021, Renault opened its online merchandising shop, “The Originals Store Renault”, featuring miniatures of the brand’s most iconic models: R5, 4L, R12 Gordini, Twingo…. A perfect opportunity for […]
Philadelphia aims to “Leave Fewer Traces” in a sustainability campaign by Ogilvy Paris
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, […]
Morocco – Kingdom of Light, a new global tourism drive by BETC
After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign with the ambition to support tourism and reveal the infinite beauty of this […]
Alexandre Girod and Julien Vergne, the creatives behind Outlaw Runners, join Marcel
Alexandre Girod and Julien Vergne, creative team behind the Outlaw Runners, Lacoste Give for Good, Orangina’s upside-down can, and Canal+ AiMEN campaigns, join Marcel Worldwide. Alexandre and Julien will evolve […]
Anzu.io report: 70% gamers are positive or neutral towards in-game advertising
7 in 10 gamers in the US are positive or neutral towards in-game advertising, with 50% of gamers aged between 25-44 saying it enhances the gaming experience. That’s according to […]
Creature launched the first campaign for Evergreen
Evergreen, Global leader in garden care, is launching its first campaign since appointing Creature as its European lead agency. Evergreen appointed Creature to help with two distinct challenges: to grow […]
MGID Acquires Italy’s Metup Native S.r.l.
MGID, the global advertising platform, today announces it has acquired a majority stake in Metup Native S.r.l., a leading native advertising network in Italy previously owned by MetUp. This deal […]
Publicis Groupe Named Ad Age’s First-Ever Holding Company of the Year
Publicis Groupe has been honored as Ad Age’s Holding Company of the Year in the publication’s annual A-List and Creativity Awards. 2022 marks the first year that Ad Age has […]