Tag: advertising
Ringier Advertising Partners With Brand Metrics To Deliver Brand Uplift Measurement On Leading Brand Campaigns
Brand Metrics’ unique algorithm uses a single question with five answer options to provide reliable information on qualitative advertising impact. This can be applied to native, display and video advertising. […]
Hivestack Launches Header Bidder for DOOH Publishers
Hivestack, programmatic digital out of home (DOOH) ad tech company, opened up its Ad Server to work with multiple SSP/Exchanges with the introduction of a new, unified auction framework that […]
Romania: Cosmin Baba, appointed Oxygen’s Creative Director
Cosmin Baba, one of the awarded and appreciated creatives in the advertising industry in Romania, joins Oxygen as Creative Director, responsible for managing the creative team and the creative product. […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
E.ON teams up with Scamp & Dude to help kids become ‘Air Heroes’ in new campaign by Engine Creative
E.ON, one of the UK’s largest electricity suppliers, has teamed up with fashion brand Scamp & Dude to create an innovative cape for children that helps to destroy air pollution. […]
Cloudfactory creates “No Bias. No Excuses” campaign for Epica Awards
CLOUDFACTORY CREATES “NO BIAS. NO EXCUSES” CAMPAIGN FOR THE EPICA AWARDS The Amsterdam-based agency uses humour and irony to remind entrants that the show is judged by journalists – not […]
Ozone launches Ozone Attention Index
The Ozone Project, the UK’s leading high attention digital advertising platform, announced the launch of the Ozone Attention Index, a bespoke measure of advertising engagement that will become a constant […]
PHNX announced 2021 winners
The big winners of one of the year’s most unusual awards shows were revealed during an online ceremony on July 8. Founded last year to celebrate the industry’s resilience and […]
Research: Ad professionals expect DOOH ad market to be worth over $50BN by 2026
New research from Alfi reveals 95% of advertising executives expect the Digital Out of Home (DOOH) advertising sector to grow over the next two years, with 51% anticipating dramatic expansion. […]
Amsterdam based international agency goes all-in on ‘creative activism; Cloudfactory repositions itself as a provocation to reset the industry
Award-winning Spanish team Julio & César has joined Cloudfactory, to lead the creative agency – together with Managing Director, Sandeep Chawla – into the next era of advertising. The creative […]