Tag: advertising
D&AD announce programme for New Blood Digital Festival 2021
D&AD announce details of the New Blood Digital Festival 2021, running from 5-8 July 2021 in partnership with giffgaff, IBM and WPP. The festival will once again take place in […]
Golden Drum: Jason Romeyko is the newest member in the Hall of Fame
Jason Romeyko is the newest member of the Golden Drum Hall of Fame, selected group of visionaries and dreamers who have fought courageously and passionately for the progress of the […]
Climate neutrality in the advertising market: Mediaplus and ClimatePartner in association with media companies present the calculation model “Green GRP” to carbon offset campaigns
Around 25 billion euros are involved. That’s how much German companies invest net in advertising. So that this also will be climate neutral in the future, the Mediaplus Group – […]
FCB to handle creative and BTL strategy for Avon in Romania
FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company. The partnership started in pink and with a call to […]
Ogilvy UK Names Fiona Gordon as New CEO
Ogilvy UK has appointed Fiona Gordon as its new Chief Executive Officer. Since joining Ogilvy as a graduate trainee in the 90’s, Fiona has held key roles in the USA, […]
Mondelez International and Saatchi & Saatchi Dusseldorf launch European brand campaign for OREO
Oreo is the biscuit that begs to be played with. You twist it, lick it, dunk it. And with the brand’s new European brand campaign (German launch: 19 May) by […]
Bidease and Anzu Partnership Brings Mobile In-Game Advertising to More Brands
Bidease, a fully-transparent demand side platform for mobile marketers, has announced a strategic partnership with the world’s most advanced in-game advertising platform Anzu.io. This partnership will allow Bidease to scale […]
FEPE: Printed mail continues to be one of the most popular forms of dialogue marketing
Worried that printed mail has been completely replaced by communication in digital channels? Think again! Data from recent studies reveal a more nuanced picture. For advertisers, printed mail has advantages […]
FCB and Sarofsky Serve Up Festive Spots for Bud Light Chelada Campaign
A new festive campaign featuring the refreshed visual identity of Bud Light Chelada from global, award-winning and integrated marketing communications company Foote, Cone & Belding (FCB) has recently debuted across […]
Effie’s Latest Appointments to Powerhouse Worldwide Board of Directors Reflect An Evolving Industry
Traci Alford, Global CEO of Effie Worldwide, today announced the addition of 11 new members to Effie Worldwide’s Board of Directors. The Board, chaired by Vineet Mehra, Chief Growth & […]