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Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”

EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program

BUMBU: more than just rum, it’s the language of a generation. And it’s coming to Beach, Please!

Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin

Must be a Jameson. Authentic friendships are forged at Electric Castle

Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores

FCB to handle creative and BTL strategy for Avon in Romania

June 7, 2021June 7, 2021 Cristina Blanaru Ads, Creativity

FCB Bucharest will handle, for Avon, strategy and creative duties for DM, events and brand activation campaigns for the company.

The partnership started in pink and with a call to action resonating with a recruiting campaign for future Avon representatives. The campaign runs until October 2021, is communicated in SoMe and offers as prize a Fiat 500

Simina Lambrino, Client Service Director FCB

We are happy to refill our portfolio with a cosmetics brand as we already had the expertize and know-how. Avon is a brand with an atypical business model, that encourages entrepreneurship and it is very suited for atypical times (…)and that makes our communicators’ life easier. We are happy to be part of Avon transformation, from the prepandemic model to a more digitized model, in which to offer relevant content to Avon representatives and to allow them to act as micro-influencers within their communities

Cornelia Tone, Field Events Coordinator Avon See

The collaboration with FCB Bucharest started with engines at high speed and we trust the way we started together will be filled with successful projects. With the campaigns we are running together with FCB, we want to bring Avon on everyone’s lips not only with makeup products, but also with the message of a brand present on the beauty market for over 23 years, which supports and encourages women to be independent, strong and authentic. You thought you knew us? #WatchUsNow!”

Teams working on the account:

  • FCB Bucharest: Cornel Gologan – Creative Director, Sonia Panait – Business Development Director, Simina Lambrino – Client Service Director, Rafaela Beldie – Senior Copywriter, Tiberiu Papa – Senior Art Director, Iulia Dumitru – Senior Project Manager, Ana Velici – Senior Project Manager
  • AVON: Cornelia Țone – Field Events Coordinator Avon SEE, Mădălina Neacșu – Events Specialist, Ilinca Ciubotariu – Events Specialist, Mădălina Constantin – Field Events Specialist
Tagged account ad advertising Avon business campaign FCB Bucharest pitch Romania win

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Latest news
  • Glow the Italian Way: KIKO Milano’s Self-Tan Collection for Radiant, Sun-Free Skin
  • Must be a Jameson. Authentic friendships are forged at Electric Castle
  • Pepco study: Romanians appreciate affordable prices, product diversity and easy access to stores
  • Timișoara celebrates cultural dialogue with classical Chinese dance and Moutai refinement: “Beauty Beyond Words”
  • EUR 180,000 in financial support in the new edition of the Societe Generale Global Solution Centre’s “We Care Together” funding program
Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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Creative Commons License
AdHugger.net by Cristina Blanaru is licensed under a Creative Commons Attribution-ShareAlike 3.0 Unported License.
Based on a work at www.adhugger.net.
Permissions beyond the scope of this license may be available at http://www.adhugger.net/about/

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