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Jung von Matt’s Dörte Spengler-Ahrens appointed ADCE President

LePub appoints Carmen Bistrian and Alessandra Turra among its Senior Global Executives

Eurovision 2026: See the contestants that gained the most followers, views & streams

Anytime Romania launches its first brand campaign in Romania, signed by Oxygen

With SparkSense, Henkel and Mediascope transform permanent retail placements into sources of real audience data and measurable insights

Publicis to acquire LiveRamp to accelerate data co-creation for smarter agents

2026 PHNX Awards designated its Grand Prix winners

Kate Stanners, Jury Chair, 2026 Cresta Awards

Mihnea Gheorghiu, Global Chief Creative Officer LePub, inducted into The Golden Drum Hall of Fame

Ziua Verde returns on May 23 at ferma bio&co, with nature-based experiences and organic agriculture

Tag: AI

Epica Awards recruits AI as juror also in 2024

The Epica Awards, the only global creative competition judged by journalists, is introducing a new AI-powered tool to assist its 2024 jury. This development follows last year’s exploration of AI’s […]

September 17, 2024September 17, 2024 Cristina Blanaru Creativity, Festivals & Awards

Qatar Airways Creates World’s First Airline Commercial Where “You” Can Be the Star

Qatar Airways has unveiled a new global ‘AI Adventure’ film which utilizes state-of-the-art technology to reinforce its commitment to developing incomparable, immersive experiences for everyone. In an industry-first, the campaign […]

September 10, 2024September 17, 2024 Newsroom Ads, All News, Creativity

Dan Alexandru Barbu (Matteale Consulting): “Generative AI, will continue to advance, enhancing creative industries and content creation”

From automating repetitive tasks to improving decision-making processes, AI offers significant opportunities for efficiency and innovation. AdHugger sat down with Dan Alexandru Barbu, CEO Matteale Consulting Services, and had a […]

August 30, 2024August 30, 2024 Romanita Oprea Business, ITC, Tech

eToro runs the 1st AI-generated ad campaign powered by Lightricks

Trading and investing platform eToro has launched its first-ever advertising campaign produced almost entirely with AI. The campaign is currently live and will continue airing throughout all 16 days of […]

August 2, 2024August 2, 2024 Maggie Hanson Ads, All News, Creativity, Digital & Media

EU got itself an AI Act; US – only a set of safeguards

European Artificial Intelligence Act (AI Act) entered into force on August 1st. The declared purpose: ensure AI developed and used in the EU is trustworthy, with safeguards to protect people’s […]

August 2, 2024August 2, 2024 Cristina Blanaru All News, Business, Digital & Media, e-Commerce, Finances, HR & Jobs, Innovation, ITC, Tech

DRUID integrates ChatGPT in a solution developed in co-op with Romanian BVB

DRUID, leading company in the field of conversational AI, launched together with Romanian BVB (Bucharest Stock Exchange) the first version of the virtual Q, digital solution based on AI aiming […]

July 5, 2024July 5, 2024 Cristina Blanaru All News, Business, Finances, ITC

By 2030, 69% of decisions during customer interactions will be made by smart technologies.

Marketing Insiders Group brings to the forefront challenges and solutions of the European customer experience industry in the age of robots – at the 19th “Customer Care Conference & Expo” edition, […]

May 13, 2024May 13, 2024 Cristina Blanaru All News, Business, Events, Marketing

United Media Services study: 40% of Romanians* use AI applications at least weekly

Romanians generally have a positive perception of artificial intelligence, it being mainly associated with the notions of robots, technology, future and innovation; the few negative aspects are related to unemployment, […]

April 18, 2024April 18, 2024 Andrei Ionescu Digital & Media, Studies

Campbell Canada is putting the AI in pAIntings

Campbell Company of Canada is putting the AI in pAIntings with its latest marketing campaign aimed to help modernize its iconic red and white condensed soup can. The soup brand […]

March 20, 2024April 10, 2024 Newsroom Ads, Creativity, Marketing

Biz Innovation Forum by Romanian Biz Magazine to take place in Bucharest on March 15

Romanian Biz Magazine hosts, on March 15th, at InterContinental Athénée Palace Bucharest, Biz Innovation Forum, an event dedicated to innovation in business that concentrates in just a day ways to […]

March 11, 2024March 11, 2024 Cristina Blanaru All News, Business, Digital & Media, ITC, Marketing

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