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Tag: BMW

BMW and Pinterest give UK consumers an immersive 360 viewing experience

UK consumers are looking on Pinterest for help planning more than ever and they want to focus on things they can control. The auto industry has merged into the fast […]

January 11, 2021January 11, 2021 Newsroom Ads, Advertising, Digital & Media, Social Media

Serviceplan sets the scene for the BMW X Series with ‘Choose Your X’ Campaign

Serviceplan Campaign International has conceived and implemented an umbrella campaign for the entire X Series from BMW. The international campaign follows a compelling communication using the “Choose your X” umbrella […]

August 16, 2019 Cristina Blanaru Advertising

Sune Sorensen directed BMW ad on hard topics of family divide and forgiveness for huge Ramadan launch

Director Sune Sorensen creates highly emotional TVC for BMW to launch during Ramadan. Ramadan is a globally significant month, observed by hundreds of millions of people worldwide each year. With […]

May 8, 2019May 12, 2019 Cristina Blanaru Ads, Advertising

ADC*RO: These were the most creative ads/ideas of December 2018

ADC Romania presents the best executions in TV, Digital and Print in December. The campaign that won The Work of the Month in December is #TrăiascăCapraVecinului with Brands (KFC & […]

January 16, 2019January 16, 2019 Romanita Oprea Ads, Advertising

Cohn&Jansen JWT salutes George, a BCR innovation

George, the new digital banking platform from BCR, was launched in Romania by Cohn&Jansen JWT. Developed for Romania by BCR alongside Erste Group Bank’s start-up fintech, the platform George is […]

December 7, 2018 Romanita Oprea Advertising

In a world first, BMW drives THE 8 on Venice canals in global campaign from Serviceplan

In Autumn 2017 Serviceplan Campaign International in partnership with BMW conceived a new identity for the luxury segment of BMW in the form of ‘Bayerische Motoren Werke’, a long-term branding […]

October 30, 2018 Cristina Blanaru Ads, Advertising

BMW Middle East’S #30DaysOfJoy, signed by ServicePlan Group

Ramadan is the most valuable time of the year for every Muslim. It’s the time of being humble and kind. It’s also the busiest time for everyone who works in […]

June 6, 2018 Cristina Blanaru Ads, Advertising

FCB Inferno creates ‘Baby’ aftersales campaign for BMW

Automotive aftersales is a category which is overcrowded with independent mechanics and dominated by price and other rational offers. BMW needed to stand out and lever the brand in order […]

November 29, 2017 Cristina Blanaru Ads, Advertising

BMW and KBS take ‘The Road Home’ for holiday campaign

With millions of Americans preparing to hit the road for the holiday season, BMW and KBS are demonstrating that the journey home is about more than just rubber and asphalt. […]

November 11, 2017 Cristina Blanaru Ads, Advertising

mediaTRUST analysis: Premium car brands’ media and advertising visibility in Romania

mediaTRUST Romania made an analysis on media and advertising visibility for the main premium brands from the automotive industry. BMW, Audi and Mercedes continue to compete for the first place […]

November 15, 2013November 15, 2013 Cristina Blanaru Advertising

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