Tag: Branded Content
impact.com acquires Pressboard, providing publishers with a best-in-class platform for branded content as digital advertising is deprioritised
impact.com, the world’s leading partnership management platform driving partnerships for more than 2,000 brands, today announced that the company has acquired Pressboard, the premier analytics and reporting platform for branded […]
Carlsberg enlists 6 Brits to build the world’s 1st waterfall-powered pub
In a world first, Carlsberg teams up with creative agency, Fold7, and production company, Armoury, to launch a waterfall-powered pub off the back of a new four-part documentary series, ‘Build […]
Golden Drum – open for entries and delegate registration
Now open for entries and delegate registration, Golden Drum is one of the most important advertising festivals in Europe, a four days event organized by Slovenian Advertising Chamber. The festival reached […]
More judges for Entertainment and Mobile at Cannes Lions 2012
Cannes Lions increased the number of judges for both of the newly launched categories due to the higher than anticipated number of entries received. Four more members have been added […]
Last juries for Cannes Lions 2012, announced
Cannes Lions organizers announced the final three juries for this year’s event: Branded Content & Entertainment, Film Craft and Mobile Lions jury. The jury members will meet in Cannes in […]
Cannes Lions 2012 to launch Branded Content & Entertainment Category, with Avi Savar – Jury President
Cannes Lions – will reward creativity in branded content & entertainment, defined as the creation of, or natural integration into, original content by a brand. Avi Savar, Founder and Chief […]