Now open for entries and delegate registration, Golden Drum is one of the most important advertising festivals in Europe, a four days event organized by Slovenian Advertising Chamber.
The festival reached to its 21st edition and is scheduled to take place on October 7-10 in Portorož.
Agencies and companies have until 19 august to submit their entries for this year’s competition, with the festival program to focus this year on “Creativity, Content and Happiness”.
Time and again the Golden Drum festival proves to be the event offering delegates an inspiring, creative and friendly atmosphere. No doubt, Golden Drum is the place where creativity really counts and is experienced and celebrated at its best (…) Reward yourself and your colleagues to come to Portorož and enjoy listening to, learning from and meeting excellent speakers, jury members and many others.
Executive Director Golden Drum Festival
This year, the festival will include 2 new competition groups and also a Good Cause Grand Prix Award
Following the latest developments in the creative advertising industry, Golden Drum introduces two new competitional groups this year: Branded Content and Media.
Branded content will accept entries which excel in the creation of, or natural integration into, original content by a brand, following the heightened importance of creating content, storytelling and finding new ways to relay the idea of a brand to the target audience. Entries in Media will be judged on a basis of understanding of the target audience, innovative implementation of the strategy and effective selection of media. Media will accept entries which present the most creative ways to incorporate new and traditional media while using the latest technological development of new media channels, aimed to provide the most creative and exceptional solution of a brand’s media presence.
Good Cause Grand Prix Award is eligible for entries submitted in the Social & charity categories or deemed by their content to be social and charity-related entries. All social and charity-related entries that receive a Golden Drum award shall be eligible to be judged by both Juries for the best social & charity work and to receive the Good Cause Grand Prix award. A recipient of this award will receive 18 points.
Golden Drum Competition remains divided in two sections named Single Channel, for entries that excel in the most creative and efficient use of a single communication channel, and Multi Channel, for entries that promote creative use and integration of more than one communication channel.
Two juries of top international experts will judge entries submitted into Film, Press, Outdoor, Radio, Direct communication, Design of Brand & Corporate Identity, Digital, Mobile, New or innovative, Integrated communication campaigns, Direct campaigns, Digital campaigns including Mobile campaigns, Branded content, Events, Public Relations, Media and Innovative campaigns competition groups.
All entries from 37 countries of New Europe, eligible to enter, will compete for many prestigious awards, such as Silver Drum, Golden Drum and Golden Drum Grand Prix Award. Moreover, traditional special awards like the Golden Watch Award for the most awarded Creative Director, Virtuoso Awards for Best Illustration, Best Photography and Best Cinematography and top awards: Brand Grand Prix for the most successful advertised brand, Tartini Award for the best Independent Agency of the Year, Golden Rose for the most awarded agency and Golden Net for the most awarded agency network are awaiting new winners.
Golden Drum festival started with the 1994 edition and, in 20 years, it has gained the reputation of the friendliest among the bigger advertising events. The festival celebrates genius loci, the spirit of the place, and always lives up to its motto “sharp competition, good school, crazy party and devilish challenge”.