Tag: brands
Romania: PR & Communication Summit to assess sector’s priorities in 2021
After a year of adaptation, resilience and reinvention, PR industry entered a year during which it will establish its priorities and reinvent strategies. PR & Communication Summit, the biggest Romanian […]
Marketing technology agency Byte merges with Dept to accelerate global growth
Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agency Dept. Together, both agencies will strengthen end-to-end digital […]
Admix signs two ad industry legends to strengthen global leadership for in-play advertising
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu […]
AdForum Business Creative Report 2020: Burger King – most awarded brand in 2020
AdForum has released the 4th edition of its Business Creative Report, a unique ranking of the world’s most awarded brands, agencies and campaigns by individual business sector. The only ranking […]
Industry spotlight on diversity leads to strong growth for Brand Advance
Brand Advance, the first global diversity media network, has seen a surging demand for its services following agencies and brands pledge to tackle inequality within the industry. Founded by Chris […]
The backdrop to this years SuperBowl: fans, influencers & digitisation
The Super Bowl has fast become a cultural phenomenon with an average of 50-65 million viewers around the world*. Whether it be the half time performances, endless articles, or as […]
Adverty and Verizon Media – new deal to enable brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB (publ) announced a new deal with Verizon Media. With the integration of Adverty’s platform, Verizon Media will enable its wide range of advertisers and audiences to access Adverty’s […]
EACA: 7 lessons for European Premium Brands looking to thrive during recession
A recently released study from EACA Knowledge Centre of Effie Europe winners reveals 7 salutary lessons on how marketing communications enable premium brands to thrive during a recession. Titled the […]
Wunderman Thompson launched Inspiring Growth, a new global brand study
Wunderman Thompson launched Inspiring Growth – a first-of-its-kind study that reveals why brands need to be inspirational, how inspiration drives growth and what brands can do to inspire their customers […]
Gabriel Eremia (Arctic): “The strategy we have been building on for five years aims to bring us closer to the younger target”
For him, it’s always something special about the way digital communication influences the way people interact with brands. And he is in love with observing and always improving this experience […]