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Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Win Advisors consolidates the team with Alexandru Ion (Operations Manager) and announces the company’s expansion in CEE and SEE

Pernod Ricard expands its partnership with Mediascope, focusing on innovation and experiential creativity in 2025

Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo

Madrí Excepcional launched with impact in retail, by Bergenbier SA and Mediascope

Retail Media Hub announces a strategic partnership with Schwarz Media

Oxygen launches Oxygen Media, a new specialized media planning & buying agency

Tag: budgets

Claudia Chirilescu, Spoon: Enthusiastic people with strategic expertise plus tools becomes a powerful combination

So far, 2023 looks like another interesting and provocative year on the Romanian marcomm market. AdHugger set down with Claudia Chirilescu, Owner Spoon, and found out more about how she […]

November 2, 2023November 2, 2023 Cristina Blanaru Digital & Media, Profiler, Women in Business

Media Fact Book 2022: Romanian media market to exceed €640M

In 2021, the second year of the pandemic, the Romanian media market reached the value of 601 million euros, following a dynamic recovery of +26%. The astonishing evolution of the […]

July 7, 2022July 7, 2022 Newsroom All News, Business, Digital & Media, Studies

IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]

June 1, 2022June 1, 2022 Cristina Blanaru All News, Business, Digital & Media, Studies

Alfi study: 1 in 4 Senior Advertising Executives expect dramatic growth in budgets over the next year

New research from Alfi , an AI enterprise SaaS advertising platform, shows senior advertising executives are forecasting strong growth in advertising budgets over the next 12 months with 24% predicting dramatic growth. […]

May 25, 2022May 25, 2022 Maggie Hanson All News, Business, Creativity, Digital & Media

Alfi Research: DOOH spend to raise dramatically within OOH advertising market

In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]

September 17, 2021September 17, 2021 Newsroom Creativity, Digital & Media, OOH / DOOH

Study: COVID-19 forces one of the biggest surges in technology investment in history

Companies spent the equivalent of around US$15bn extra a week on technology to enable safe and secure home working during COVID-19, reveals the 2020 KPMG / Harvey Nash CIO Survey. […]

November 23, 2020November 23, 2020 Newsroom Business, Digital & Media, Marketing, Studies

The CEE Marketing Spend Forecast 2021 – Admixer Survey

In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]

October 14, 2020October 14, 2020 Cristina Blanaru Ads, Business, Creativity, Digital & Media, Marketing, Studies

IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017

2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first […]

July 17, 2019October 22, 2019 Romanita Oprea Digital & Media

Zenith: World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]

June 7, 2018June 6, 2018 Cristina Blanaru Ads, Creativity, Marketing, Studies

WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in […]

January 24, 2018June 28, 2018 Cristina Blanaru Business, Creativity, Marketing, Studies

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