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Tag: budgets

Stefan Iarca, CarnationGroup: We give the answer to “Does it work” question

Stefan Iarca, Country Manager Romania within CarnationGroup part of Possible, gave us some insight on how the agency he manages works. He also offered us some insight over digital in Romania, about […]

August 6, 2014September 23, 2014 Newsroom Advertising, Business, Digital & Media

Chelgate analysis: Romanian communication industry’s trends in 2014

Chelgate Public Affairs & Public Relations Romania made, in the beginning of the year (January and February), an analysis (available in Romanian) to see which are the trends in the Romanian […]

February 27, 2014June 9, 2014 Cristina Blanaru PR, Studies

Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013

Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]

January 29, 2014April 7, 2014 Cristina Blanaru Advertising, Marketing, Studies

ROADS: Telecom sector is leading in online ad spending in Romania

Telecom sector maintains its leadership when it comes of budgets invested in Romanian online advertising in the first half of 2013, with RON 7.3M invested on a market with a […]

December 16, 2013January 29, 2014 Cristina Blanaru Advertising, Digital & Media, Studies

ThinkDigital launched its programmatic trading service for publishers and advertisers

ThinkDigital, one of the major players in digital advertising in CEE and South-Eastern Europe, announced the launched of its offer of trading and real time bidding, as part of an […]

November 7, 2013January 29, 2014 Cristina Blanaru Advertising, Digital & Media

UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high

UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, […]

October 24, 2013November 12, 2013 Cristina Blanaru Advertising

ZenithOptimedia: Stable ad growth in 2013 paves way for recovery in 2014 and 2015

The global advertising market is set to enjoy the same healthy rate of growth experienced in 2012 – which saw ad spend boosted by the London Olympics and the US elections […]

October 1, 2013October 11, 2013 Cristina Blanaru Advertising, Media

Media Fact Book Initiative 2013: Performance media – biggest increase of ad budgets attracted in 2012

Initiative Romania launched Media Fact Book 2013, the 17th edition of the study that makes a complete analysis of Romanian media market, highlighting market’s transformations during 2012 and perspectives and […]

June 21, 2013June 9, 2014 Cristina Blanaru Ads, Advertising, Business, Digital & Media, Media, Mobile, Social Media, Studies

ROADS: Romanian online advertising in 2012 – RON 98.6M

The total reported value of Romanian online advertising market in 2012 is of RON 98.6M, according to a newly released wave of ROADS, a study made by PwC Romania and […]

May 14, 2013May 23, 2013 Cristina Blanaru Advertising, Digital & Media, Studies

Digital Fact Book: Romanian digital market, expected to grow in 2012 to Euro 65M

Digital market will grow up to 65 million euros in 2012, a 21% increase compared to 2011, according to the second edition of HyperActive’s Digital FactBook (DFB). The estimate includes […]

July 10, 2012August 22, 2012 Cristina Blanaru Advertising, Digital & Media, Media, Mobile

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