Tag: budgets
Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated
Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]
ZO: Mobile to drive a 19.8% increase in online video consumption in 2016
The average amount of time day people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, predicts Online Video Forecasts […]
Neal Davies: “Clients should hire agencies that can work with them, but also challenge them and help them get somewhere new and different”
Neal Davies recently joined Effie Worldwide as CEO after nearly 25 years in the marketing and advertising industry with experience as a client, as an agency executive and as a […]
Lucian Romascanu, appointed Country Manager for Romania at TailWind
TailWind, Think Digital Group’s Programmatic Trading and Ad-Tech Solutions specialized company, expands its operations in Romania and appoints Lucian Romascanu to be its Country Manager. Lucian Romascanu, a graduate of ASE Bucharest which holds […]
Stefan Iarca, CarnationGroup: We give the answer to “Does it work” question
Stefan Iarca, Country Manager Romania within CarnationGroup part of Possible, gave us some insight on how the agency he manages works. He also offered us some insight over digital in Romania, about […]
Chelgate analysis: Romanian communication industry’s trends in 2014
Chelgate Public Affairs & Public Relations Romania made, in the beginning of the year (January and February), an analysis (available in Romanian) to see which are the trends in the Romanian […]
Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013
Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]
ROADS: Telecom sector is leading in online ad spending in Romania
Telecom sector maintains its leadership when it comes of budgets invested in Romanian online advertising in the first half of 2013, with RON 7.3M invested on a market with a […]
ThinkDigital launched its programmatic trading service for publishers and advertisers
ThinkDigital, one of the major players in digital advertising in CEE and South-Eastern Europe, announced the launched of its offer of trading and real time bidding, as part of an […]
UK: Advertising spend up 3% in H1 2013, all time high forecast for 2014 – an all time high
UK advertising spend rose 3% in H1 2013, which lead to a revised forecast for 2014, that points out to an all time high of £18.7bn in money spend for advertising, […]