ThinkDigital, one of the major players in digital advertising in CEE and South-Eastern Europe, announced the launched of its offer of trading and real time bidding, as part of an agreement with TailWind and AppNexus.
The purpose is to offer publishers and advertisers in the region the option to regain control over the advertising income by improving efficiency. In this direction, ThinkDigital’s partner will be TailWind, that offers ad tech expertise as AppNexus in over 30 EMEA countries.
Programmatic trading is a disruptive evolution of the digital marketing market and will surpass 50% from total display budgets in the next 3 to 5 years. Reason why publishers and advertisers must have clear strategies. ThinkDigital will be a solid partner in this direction
Managing Director ThinkDigital.