Volksbank launched a new campaign in Romania, searching over the Internet 3 Romanians with beautiful or ambitious wishes to help them make them true. The bank is working with 3 Romanian known bloggers – Dana Rogoz, Simona Tache and Vlad Petreanu – that have the mission to relay the message to their public and offer readers the chance to fulfill a long sought for wish.
In November, the bank is running 3 thematic campaigns on 3 blogs, offering 3 prizes worth Euro 1,000 each for those that are motivated enough to fulfill their joys.
The entries will be open until November 13th, following a pre-selection period. The winners will be chosen from shortlists, based on grades given by bloggers and by the public.
All the details and info on this campaign and the entries shortlist are available on bucuriisimple.ro.
In the following months, the public will be able to follow the winners preparing and making true their joys and can cheer along with them.
During the last 3 years, Volksbank rebuilds its brand on the idea that we all have to return to the basic values of the society and cherish simple things to their real value – notions that we tried to illustrate with simple joys. We will consider this campaign is a success if people will stop from what they are doing for 5 minutes to think about what will make them really happy or if they will dedicate half an hour to see what would make people around them happy – reading wishes from the other participants in the contest
Chief Communication&PR Department, Volksbank Romania.
The campaign takes place from October 31st to November 24th, with support from BBDO Group Romania and FourHooks.
Until this date, there are 500 joys entered into the campaign and over 18,000 readers the message reached to
Până în prezent sunt 500 de bucurii înscrise în campanie și peste 18.000 de cititori care au văzut mesajul campaniei.