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Tag: budgets

Study: COVID-19 forces one of the biggest surges in technology investment in history

Companies spent the equivalent of around US$15bn extra a week on technology to enable safe and secure home working during COVID-19, reveals the 2020 KPMG / Harvey Nash CIO Survey. […]

November 23, 2020November 23, 2020 Newsroom Business, Digital & Media, Marketing, Studies

The CEE Marketing Spend Forecast 2021 – Admixer Survey

In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]

October 14, 2020October 14, 2020 Cristina Blanaru Ads, Advertising, Business, Digital & Media, Marketing, Studies

IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017

2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first […]

July 17, 2019October 22, 2019 Romanita Oprea Digital & Media

Zenith: World Cup to boost global adspend by US$2.4bn this year

This year’s FIFA World Cup tournament in Russia will add US$2.4bn to the global advertising market, according to new research by Zenith. This will be the net amount of money […]

June 7, 2018June 6, 2018 Cristina Blanaru Ads, Advertising, Marketing, Studies

WARC: Global adspend growth to accelerate to +4.7% in 2018, reaching a total of US$572bn

WARC, the international marketing intelligence service, has released its latest monthly Global Ad Trends report digesting up-to-date insights and evidenced thinking from the worldwide advertising industry. Focusing on advertising expenditure in […]

January 24, 2018June 28, 2018 Cristina Blanaru Advertising, Business, Marketing, Studies

2/3 big brands committed to up online ad spend despite growing concerns around viewability, fraud and basic metrics

The majority of the world’s largest advertisers are committed to increased investment in online advertising in 2017-18, some by as much as 40%. This comes despite increasing questions about its […]

April 27, 2017April 26, 2017 Cristina Blanaru Advertising, Business, Digital & Media, Marketing, Studies

Initiative: Romanian media market, up 10% in 2016, 4% more then previously estimated

  Romanian media market grew up by 10% in 2016 compared to the previous year, to €366M, according to revised data from Media Fact Book, report made by Initiative. The […]

December 9, 2016 Cristina Blanaru Advertising, Marketing, Media, Studies

 ZO: Mobile to drive a 19.8% increase in online video consumption in 2016

The average amount of time day people will spend consuming online video each day will increase by 23.3% in 2015 and by a further 19.8% in 2016, predicts Online Video Forecasts […]

August 6, 2015October 16, 2015 Cristina Blanaru Digital & Media, Marketing, Studies

Neal Davies: “Clients should hire agencies that can work with them, but also challenge them and help them get somewhere new and different”

Neal Davies recently joined Effie Worldwide as CEO after nearly 25 years in the marketing and advertising industry with experience as a client, as an agency executive and as a […]

July 8, 2015October 16, 2015 Romanita Oprea Advertising, Awards, Business, Education, Effie, Festivals, Marketing, People

Lucian Romascanu, appointed Country Manager for Romania at TailWind

TailWind, Think Digital Group’s Programmatic Trading and Ad-Tech Solutions specialized company, expands its operations in Romania and appoints Lucian Romascanu to be its Country Manager. Lucian Romascanu, a graduate of ASE Bucharest which holds […]

May 22, 2015July 13, 2015 Cristina Blanaru Advertising, Media

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