Tag: business
IAS and Anzu Partner to Provide Media Quality Measurement for In-Game Advertising Environments
Integral Ad Science , a leader in digital media quality, announced a partnership with Anzu, an in-game advertising leader. This partnership enables global brands and agencies to effectively monitor the […]
Serviceplan Group achieves best end-of-year result in its history, ending fiscal year with turnover up 28%
In the financial year (2021/2022) ending June 2022, Serviceplan Group, Europe’s largest owner-managed agency group, achieved a fee turnover of 623 million euros – representing an increase of 28% from […]
Analytic Partners Names Fleur Sohtz as Chief Marketing Officer, Charged with Driving Brand and Commercial Growth
Analytic Partners, the leader in commercial mix analytics, has expanded its senior leadership team with the appointment of Fleur Sohtz as Chief Marketing Officer. Sohtz joins Analytics Partners with 20 […]
Velimira Petrova takes over as the New Group Trading Director of dentsu Southeast Europe
Velimira Petrova has been appointed, starting August 1st, as the Group Trading Director of dentsu Southeast Europe to strengthen its position as the fastest growing international agency group in the […]
Beijer Ref works with Grasp to accelerate its growth strategy through AI
Beijer Ref, one of the world’s largest refrigeration wholesalers, announces it’s work with Grasp, a global AI solution, to find relevant acquisition targets across the globe. So far, 40 million […]
Passendo signs new strategic partnerships as it continues growth trajectory, entering the Italian and German markets
Award-winning, Copenhagen-based email ad server and SSP Passendo has gone live with new integrations in Italy and Germany as it continues on its journey of rapid growth – building out […]
France next on the map for Adnami following the signing of new partnerships with Ad4Good and TF1
Adnami announced new partnerships in France as part of its ongoing expansion across Europe. Recently, the company signed new partnerships with ad network Ad4Good and television channel TF1, including flagship […]
Hell Energy invests €18M in a new HQ in Romania, energizing a local community
Hell Energy, leader in energizing drinks sector in Romania, invests €18M in Ungheni town from Maramures county. The project started this year, and it aims building, by the end of […]
Hivestack appoints Benjamin Abbatiello as Global SVP of Publisher Solutions
Hivestack, the world’s leading independent programmatic digital out of home (DOOH) ad tech company today announced the appointment of Benjamin Abbatiello as new Global SVP, Publisher Solutions. Previously, Abbatiello held […]
Teads partners with Lumen Research to offer attention measurement to clients globally
Lumen Research, the leader in attention measurement, has signed a deal with global media platform, Teads, to provide measurement and native creative testing tools to its clients worldwide. Lumen will […]