Tag: campaign
Philadelphia aims to “Leave Fewer Traces” in a sustainability campaign by Ogilvy Paris
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, […]
Morocco – Kingdom of Light, a new global tourism drive by BETC
After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign with the ambition to support tourism and reveal the infinite beauty of this […]
Lacoste and BETC celebrate unexpected encounters in a new brand campaign
Since 1933, the Lacoste crocodile has transcended time, style and genre and was worn by people from all walks of life. Inspired by the diverse Lacoste community, the new campaign […]
Pringles launches ‘Stay in the Game’ campaign with binary code teaser
Pringles is revisiting the earliest days of computer gaming to tease its ‘Stay in the Game’-themed campaign launching in May, created by Grey London. A tribute to those who have […]
Herta and Ogilvy Paris, in campaign for plant-based Knacki
Herta, the #1 French delicatessen meat brand, created a plant-based sausage that looks, tastes and acts like the Knacki hotdogs kids love most. The creative solution is a series of […]
Audemars Piguet celebrates the 50th anniversary of the iconic Royal Oak and its octagonal design with Publicis Luxe
Since its launch on April 15, 1972, the Royal Oak, the flagship model of luxury watch brand Audemars Piguet, known for its trademark octagonal design, has been a symbol of […]
Volkswagen Canada Powers Down Their Site For Earth Day
Websites play a crucial role in the automotive purchase journey, but our combined online activity—from web visits, to search activity, to video streaming—is also responsible for about 4% of all […]
Alcalia, new campaign signed by DDB Romania
After winning a creative pitch organized by Maspex, DDB Romania launched a new communication approach for Alcalia, premium water brand. Just as the best insights come from pure truths, so […]
Arctic’s Forgotten campaign promotes a sustainable attitude towards clothes
Romanian home appliances market leader Arctic launched „Forgotten” campaign in Romania, aiming to encourage consumers to have a sustainable approach towards clothes. Arctic’s campaign is intended to inspire Romanians to […]
PHNX Awards Call For Entry campaign asks “What Is An Award?”
With the awards season in full swing, a new film and print campaign cheekily asks advertisers “What is an award?” Is it to impress friends, to make parents proud or […]