Tag: campaign
Serviceplan Bubble and O2 Build an Interactive “Every Home” Experience in Minecraft
In December last year, Serviceplan Bubble and O2 demonstrated with ‘Every Home’ that O2 has the right Internet to suit every home. The ‘Every Home’ spot depicted an epic building […]
Digital citylights equipped with AI-based software and build-in cameras fighting the dramatic rise in mental health issues
Anxiety Meter can measure passers-by’s anxiety with their permission. One-third of passers-by interacted with the ad 817 % longer than the DOOH average. The ones with the highest level of […]
Uncle Grey creates Copyrighter to enable creators to take digital ownership of their images and videos
IndieFrame, digital distribution platform enabling photographers and video producers to contact and sell content directly to media, is launching Copyrighter – a tool allowing content creators to take digital ownership […]
Discover Boating and Cutwater honor next generation of boaters in a new campaign
Discover Boating, powered by the National Marine Manufacturers Association (NMMA) and Marine Retailers Association of the Americas (MRAA), the leading recreational boating manufacturer and retailer industry trade groups representing the […]
Scandinavian fashion brand Samsøe Samsøe launches Resell Tag to extend use of its clothing, created by Uncle Grey
To help with the recycling of its clothing, Scandinavian fashion brand Samsøe Samsøe has launched the Resell Tag – a tag stitched into items of clothing which bears a scannable […]
Miniatures Renault “The Originals”, a print and digital campaign signed by Publicis Conseil
In December 2021, Renault opened its online merchandising shop, “The Originals Store Renault”, featuring miniatures of the brand’s most iconic models: R5, 4L, R12 Gordini, Twingo…. A perfect opportunity for […]
H&M wins over the everyman by turning Pete Davidson into a fashion icon
H&M has launched a global brand campaign for their menswear line to help men around the world embrace their own style and be confident in every moment. The campaign “Wear […]
Cheil Centrade signed Samsung’s campaign for the launch of S22 in Romania
Cheil | Centrade has designed and implemented for Samsung Electronics Romania #22EpicNights campaign, part of the launch program of Samsung Galaxy S22 series. The project included a series of special […]
Philadelphia aims to “Leave Fewer Traces” in a sustainability campaign by Ogilvy Paris
Inspired by consumer insights, Philadelphia brings sustainability to its brand strategy and wants to leave fewer traces: from supporting the reduction of food waste towards being more sustainable from farm, […]
Morocco – Kingdom of Light, a new global tourism drive by BETC
After winning the account following a global new business pitch, BETC unveils the “Kingdom of Light” campaign with the ambition to support tourism and reveal the infinite beauty of this […]