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Tag: comScore

Comscore Announces New Agreement with Anzu for Mobile In-Game Audience Measurement of Display and Video

Comscore announced a new agreement to provide Anzu, the world’s in-game advertising leader, with Comscore’s industry-leading Validated Campaign Essentials (VCE®) and Comscore Brand Survey Lift™ solutions for mobile campaigns. The […]

November 25, 2020November 25, 2020 Cristina Blanaru Ads, Advertising, Business, Digital & Media, Start Up, Uncategorized

The Independent became the UK’s largest quality news site

The Independent has overtaken theguardian.com to become the largest quality digital newsbrand in the UK, posting 24.5m UK unique visitors for the month of November according to Comscore figures. The […]

December 25, 2019 Cristina Blanaru Business, Digital & Media

comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption

comScore published its 2018 international digital overview, “Global Digital Future in Focus”, which provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content […]

March 8, 2018 Cristina Blanaru Digital & Media, Marketing, Studies

comScore introduces free viewability measurement to broaden trust across global digital ad market

comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]

April 26, 2017 Cristina Blanaru Advertising, Digital & Media, Marketing, Media

Google selects comScore as brand safety measurement provider

comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers […]

April 6, 2017June 28, 2018 Cristina Blanaru Business, Media

comScore: +14% in 2015 – to $70BN – for US Holiday digital commerce spending on desktop and mobile

comScore, global media measurement and analytics company, reported its official spending forecast for November-December 2015 holiday season. According to this forecast, total online retail spending will reach to $70.1BN, up 14% compared to previous […]

November 25, 2015November 25, 2015 Cristina Blanaru Business, e-Commerce, Marketing, Studies

IPG Mediabrands to measure digital campaigns ratings with comScore

comScore announced IPG Mediabrands has selected the company as its strategic partner for digital campaign measurement. IPG Mediabrands will use comScore validated Campaign Essentials as a preferred solution for measuring […]

May 16, 2014June 9, 2014 Cristina Blanaru Business, Media

ComScore: 1 in 7 Europeans owning smartphones use it for online purchases

European mobile retail audience grew by 43% over the past year, with 20% of smartphone users accessing online retail sites and apps using their device. Moreover, 1 in 7 European […]

October 24, 2013November 13, 2013 Cristina Blanaru e-Commerce, Mobile, Studies

UPS Pulse of the Online Shopper: European consumers want choices and convenience when shopping online

UPS Pulse of the Online Shopper Europe Study, made by comScore and UPS (NYSE: UPS), was just released and analyzes what online shoppers are looking for in the customer experience – from […]

September 26, 2013December 18, 2013 Cristina Blanaru Business, Consumption Habits, e-Commerce, Marketing

Cyber Monday – $1,46BN spent in one day

Cyber Monday saw $ 1.46BN spent online in US in one day, 17% up compared to last year, this being the heaviest online spending day in history and 2nd day […]

November 28, 2012December 23, 2012 Cristina Blanaru Business, e-Commerce

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