IPG Mediabrands to measure digital campaigns ratings with comScore

Cristina Blanaru Business, Media

comScore announced IPG Mediabrands has selected the company as its strategic partner for digital campaign measurement. IPG Mediabrands will use comScore validated Campaign Essentials as a preferred solution for measuring audience delivery, viewability, brand safety, in-geo delivery and non-human traffic for its clients’ digital display and video campaigns.

The annoncement comes after comScore and IPG Mediabrands partnered earlier this year, along with Rentrak and Experian Marketing Services, to bring IPG Mediabrands clients a unique cross-platform planning, buying and optimization solution through the MAGNA’s proprietary data stack, AMP, and its High Definition Buying platform. As a partner, comScore’s full suite of services, including comScore vCE, are available to all IPG Mediabrands clients.

We look forward to this strategic partnership with comScore vCE to bring our clients the value of viewability and audience validation for their display and video campaigns (…) vCE’s single-point solution helps us to streamline planning and buying workflows and enables real-time optimization that improves the performance of our clients’ campaigns.

Kristi Argyilan,

President, MAGNA North America.

We are extremely pleased that IPG Mediabrands has selected comScore as a preferred provider for digital campaign ratings(…) This deep partnership with IPG helps us further expand the footprint for vCE and extends the value it can bring to advertisers. We look forward to collaborating with IPG Mediabrands on this effort as a key part of our overall relationship.

Serge Matta,

President comScore.