Tag: measurement
Analytic Partners appoints Andy Gallagher as Vice President of Client Engagement
Global leader in measurement and optimization solutions, Analytic Partners, appointed Andy Gallagher as Vice President of Client Engagement. Based in the London office, Gallagher will be responsible for supporting clients […]
World Out of Home Organization to unveil new audience measurement initiative
Audience delivery is critical for the development and trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. Accordingly, the World Out of […]
Diversity media network Brand Advance extends partnership with Brand Metrics
Following a year with the Swedish technology company, Brand Metrics – which works with publishers to demonstrate the effectiveness of digital advertising – diversity media network Brand Advance has agreed […]
Adverty, collaboration with Oracle Moat to enhance measurement across its in-game advertising platform
Leading in-game advertising platform, Adverty, today announced a collaboration with Oracle Moat, to provide enhanced measurement and verification for in-game ad traffic and impressions. Oracle Moat’s iconic verification solution will […]
BRAT launched SAO, first study in Romania to measure OOH audience
Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]
comScore introduces free viewability measurement to broaden trust across global digital ad market
comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]
Google selects comScore as brand safety measurement provider
comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers […]
Phoenix Media launches SETI, the first measurement and planning tool in digital OOH
Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). […]
IAB Europe publishes Measurement Blueprint & initiates Measurement Organisations Forum
IAB Europe published Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs and initiates Forum for Measurement Organisations. The published document aims to outline goals and recommended actions for […]
Queen of Measurement, special guest to a Romanian PR conference
Katie Delahaye Paine, also known as Queen of Measurement and the one that founded the measurement in communication at international level, will be present in Romania on May 25th, as special […]