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Tag: measurement

BRAT launched SAO, first study in Romania to measure OOH audience

Romanian Bureau for Transmedia Audit (BRAT) launched SAO (Outdoor Audience Study), a study aimed to estimate the audience of OOH panels and profile those getting in contact with them. SAO […]

May 16, 2017 Cristina Blanaru Advertising, Marketing, Media, OOH / DOOH, Studies

comScore introduces free viewability measurement to broaden trust across global digital ad market

comScore announced that it will offer free viewability measurement to clients across global markets. comScore Viewability is a baseline offering that allows digital media buyers and sellers to measure viewability […]

April 26, 2017 Cristina Blanaru Advertising, Digital & Media, Marketing, Media

Google selects comScore as brand safety measurement provider

comScore announced an initiative to work with Google to provide independent brand safety reporting of advertising campaigns on YouTube. The new collaboration is part of Google’s efforts to provide advertisers […]

April 6, 2017June 28, 2018 Cristina Blanaru Business, Media

Phoenix Media launches SETI, the first measurement and planning tool in digital OOH

Phoenix Media, the leader of the outdoor digital market, continues it series of innovation in terms of OOH and launches the first planning programmatic app. SETI (Integrated Traffic Extended System). […]

March 29, 2016June 4, 2016 Romanita Oprea Advertising, Digital & Media, OOH / DOOH

IAB Europe publishes Measurement Blueprint & initiates Measurement Organisations Forum

IAB Europe published Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs and initiates Forum for Measurement Organisations. The published document aims to outline goals and recommended actions for […]

April 23, 2015 Cristina Blanaru Advertising, Digital & Media
K.D. Paine; Source: GMP PR

Queen of Measurement, special guest to a Romanian PR conference

Katie Delahaye Paine, also known as Queen of Measurement and the one that founded the measurement in communication at international level, will be present in Romania on May 25th, as special […]

April 16, 2015July 13, 2015 Cristina Blanaru Business, Events, PR

Katie Paine, in Romania for “PR’s Impact in Business”, a GMP PR conference

GMP PR, Romanian independent PR agency, organizes, on May 25th, “PR’s Impact in Business” conference. With this occasion, Katie Delahaye Paine, also known as “Queen of PR Measurement”, comes to Romania for the […]

April 6, 2015April 3, 2015 Cristina Blanaru Business, PR

Romanian Transmedia Audit Bureau (BRAT) to release first online audience data for rural areas

Romanian Transmedia Audit Bureau (BRAT) announced the launch, on March 6th, of the first audience results for webpages in rural areas, according to SATI (Internet Trafic and Audience Study). The […]

March 3, 2015March 3, 2015 Cristina Blanaru Advertising, Digital & Media, Media, Studies

IPG Mediabrands to measure digital campaigns ratings with comScore

comScore announced IPG Mediabrands has selected the company as its strategic partner for digital campaign measurement. IPG Mediabrands will use comScore validated Campaign Essentials as a preferred solution for measuring […]

May 16, 2014June 9, 2014 Cristina Blanaru Business, Media

Gemius becomes the official audience research provider in Belgium and Luxembourg

Belgium (internet penetration estimated at 75%) and Luxembourg (where 80% residents use the internet on a daily basis) are the 35th and 36th countries where Gemius conducts audience research (gemiusAudience). […]

April 2, 2014 Cristina Blanaru Media, Studies

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