Tag: engagement
Debunking 4 Native Advertising Myths
An opinion by Olimpia Norsesovici, Senior Sales manager at MGID Romania In the last few years, native ads have continued to gain popularity, mainly due to higher engagement compared to […]
Ozone launches Ozone Attention Index
The Ozone Project, the UK’s leading high attention digital advertising platform, announced the launch of the Ozone Attention Index, a bespoke measure of advertising engagement that will become a constant […]
Rusu+Bortun signs the image campaign for Trutzi
Rusu+Bortun signs the image campaign for Trutzi, the leader of the Romanian iron market and, at the same time, a company that rebranded in 2018. The campaign’s purpose was to […]
iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up
Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands […]
Sensorial tunnels at Romanian Black Sea, for Beck’s
A tunnel consisting of 4 Beck’s Green Lemon huge 4-meters tall bottles linked between them and different experiences targeting the 4 senses were brought together in Beck’s Green Lemon Sensations. The engagement […]
RE:Brief powered by Google seeks to change internet marketing
Google has operations in multiple online areas and, in the 18th year of the Internet marketing age, the company decided to turn its attention on revamping old advertising methods to […]
US Presidential Race – as seen in Social Media by GolinHarris Bucharest
US Presidential race, that ended with Barack Obama claiming victory and a second term at the White House, was followed also by GolinHarris Bucharest. An analysis made by Bridge team […]
@RussLidstone: We’re in a content game and we have to ask the right questions
Russ Lidstone, CEO Havas Worldwide London (former EuroRSCG London) said, in his IAB Forum Romania presentation, that brand must engage people, as agencies and people working in the advertising industry […]