"engagement" tag

Rusu+Bortun signs the image campaign for Trutzi

Rusu+Bortun signs the image campaign for Trutzi, the leader of the Romanian iron market and, at the same time, a company that rebranded in 2018. The campaign’s purpose was to generate awareness, consideration…

iSense Modern Consumer Trends Tracker: 84 percent of the people in urban in Romania would choose a brand that cheers them up

Among the most important trends that will influence Romanians behavior in 2019 are the responsibility towards the environment, the interest for gamification and the preference for interacting with the brands through technology, shows…

Sensorial tunnels at Romanian Black Sea, for Beck’s

A tunnel consisting of 4 Beck’s Green Lemon huge 4-meters tall bottles linked between them and different experiences targeting the 4 senses were brought together in Beck’s Green Lemon Sensations. The engagement activation was developed…

RE:Brief powered by Google seeks to change internet marketing

Google has operations in multiple online areas and, in the 18th year of the Internet marketing age, the company decided to turn its attention on revamping old advertising methods to engage with customers….

US Presidential Race – as seen in Social Media by GolinHarris Bucharest

US Presidential race, that ended with Barack Obama claiming victory and a second term at the White House, was followed also by GolinHarris Bucharest. An analysis made by Bridge team at GolinHarris Bucharest…

@RussLidstone: We’re in a content game and we have to ask the right questions

Russ Lidstone, CEO Havas Worldwide London (former EuroRSCG London) said, in his IAB Forum Romania presentation, that brand must engage people, as agencies and people working in the advertising industry have to make…

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