Tag: Financial Times
The Financial Times opts to partner with Brand Metrics for brand lift measurement globally
Global technology company, Brand Metrics, which works with publishers to demonstrate the effectiveness of digital advertising, has announced it is to continue its longstanding partnership with the Financial Times (FT), […]
Yahoo and Financial Times, among IAB Europe’s Research Awards winners
Yahoo and Financial Times are among the winners of IAB Europe’s Research Awards, a competition launched last year that recognizes and champions the vital role research plays in effective digital marketing. […]
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Financial Times uses PayPal to grow subscriptions base – Financial Times is using PayPal, the online payment service, to facilitate subscription payments in a bid to drive up sales to […]