Yahoo and Financial Times, among IAB Europe’s Research Awards winners

Digital & Media

Yahoo and Financial Times are among the winners of IAB Europe’s Research Awards, a competition launched last year that recognizes and champions the vital role research plays in effective digital marketing.

The winners were announced during a gala dinner held as part of IAB Europe’s Interact Congress in Barcelona.

Yahoo! won both the Ad Effectiveness and Consumer Attitudes & Behaviour categories, while the FT scooped the Cross Media and Audience Measurement awards. The full list of winners is available on IAB Europe’s website.

Congratulations to our all our winners and those recognised as highly commended. The standard of this year’s entries was exceptionally high, so they are truly deserving of recognition. The winning projects will go on to form part of IAB Europe’s expanding library of best practice to be used and referenced by industry professionals.

Alison Fennah

Vice President of Research and Marketing for IAB Europe

The 2012 Award judges, led by Nick Hiddleston – Research Director  ZenithOptimedia, were Serena Belloni – IAB Italy, Lisa Cowie – Senior Manager of Insight  Viacom International Media Networks and Jo Rigby – Global Insight Director  Omnicom Media Group.