"IAB Europe" tag

IAB Europe’s ADEX: European Digital Advertising market grew to 64.8BN euro in 2019

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced at its virtual Interact conference today that digital advertising grew 12.3 percent in 2019 to €64.8bn, driven by…

IAB Europe’s Interact, postponed for 2021 due to Covid19 pandemic

Given the current circumstances regarding the COVID-19 pandemic, IAB Europe has taken the decision to postpone its flagship annual event, Interact, until 2021 in Lisabon, and will instead be hosting a virtual event…

IAB Europe announced the results of its Brand Safety Poll

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, announced the findings of its new Brand Safety Poll. 90 Senior European leaders from across the digital advertising value…

IAB Europe published the 1st edition of its Digital Transformation Playbook

IAB Europe, the leading European-level industry association for the digital advertising ecosystem, published the first edition of its Digital Transformation Playbook. The IAB Europe Digital Transformation Playbook 2019 is the result of great…

IAB Europe & IAB Tech Lab release updated Transparency & Consent Framework

IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, in partnership with IAB Tech Lab, announced the launch of the second iteration of the Transparency and Consent Framework (TCF). The TCF…

IAB study: Romanian online advertising on the rise again: 22 % in 2018 versus 2017

2018 was one of the best years for the online advertising in Romania, which posted a growth of 22% compared to the previous year, to RON 271,8 million, a first when it came…

Romania, member in IAB Europe’s board for the 3rd time

IAB Romania won a new 2 years long mandate, its 3rd, within the Managing Board of IAB Europe, following the elections which took place during General Assembly of IAB Europe Members, organized during…

AdEx Benchmark H1 2018: Mobile ad spend, over €10bn in first half of the year

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark H1 2018 Study revealing that digital advertising grew by 10% to €25.7bn in the first half of this year. The…

IAB’s AdEx Benchmark: Mobile advertising up in 27 markets across Europe

IAB Europe, in collaboration with IHS Markit, has today published the AdEx Benchmark 2017 Report – the definitive guide to the state of the European digital advertising market.  The report reveals the key milestones…

European Digital Advertising market doubled in size in 5 years

The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% in 2017 to…

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