Tag: IAB Europe
European Digital Advertising market doubled in size in 5 years
The European Digital Advertising market reached €48bn in 2017 compared with €24.8bn in 2012, as announced during annual Interact conference, where IAB Europe also revealed that digital advertising grew 13.2% […]
IAB Tech Lab & IAB Europe release Pubvendors.Json and mobile in-app specifications to support transparency & consent framework
On the heels of releasing the final technical specifications for the Transparency and Consent Framework last week to address user choice and other aspects of compliance with the notice, transparency, and choice […]
Study: Global mobile advertising revenues tops €63BN in 2016
IAB Europe, the IAB and IHS Markit revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 60.5% to […]
Latest IAB Europe’s AdEx Report: Romania posts highest year-on-year growth
IAB Europe, in collaboration with IHS Markit, has today published the eleventh AdEx Benchmark 2016 Report – the definitive guide to the state of the European online advertising market. The […]
IAB Europe elected a new Board of Directors
Last week, the members elected their new Board of Directors and IAB Europe is announcing the new configuration of the board: Henk van Niekerk, Senior Vice President Publishers and Ad Networks, AOL Nigel […]
IAB’s AdEx Benchmark: European Online Advertising continues double-digit growth and surpasses €40bn mark
IAB Europe announced on May 23rd, at the annual Interact conference, hat online advertising grew 12.2% in 2016 to €41.8bn establishing itself as the dominant advertising medium in Europe. The […]
IAB Europe study reveals European preferences when it comes of digital video ads’ formats
Advertisers, agencies and publishers are looking for options for delivering brand advertising campaigns via digital video ad formats, the first IAB Europe Video Ad Formats survey reveals. Based on a […]
IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016
IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]
IAB: Global Mobile Advertising revenues surged to €37 billion in 2015
IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in […]
IAB: European online advertising surpasses TV, record annual spend: €36.2BN
IAB Europe announced, at the 10th edition of its annual Interact conference, that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV […]