Tag: IAB Europe
IAB: Global Mobile Advertising revenues surged to €37 billion in 2015
IAB Europe and IHS revealed their global figures for mobile advertising revenue today. The figures show that mobile advertising growth continues to accelerate and increased 68.2% to €37bn ($49bn) in […]
IAB: European online advertising surpasses TV, record annual spend: €36.2BN
IAB Europe announced, at the 10th edition of its annual Interact conference, that online advertising grew 13.1% to a market value of €36.2bn in 2015 surpassing the €33.3bn European TV […]
Shortlist of finalists announced for IAB Europe’s 6th edition of Research Awards
IAB Europe announced the shortlist of finalists for its 2016 Research Awards. Category: Brand Advertising Effectiveness: comScore & News UK: Project Footprint – Exploring Consumers’ Online & Offline Behaviours Facebook: Wising up to […]
IAB (Europe and US) and IHS: Global mobile Advertising revenue topped €24 billion in 2014
IAB Europe, the U.S. IAB Mobile Marketing Center of Excellence and IHS Technology revealed their global figures for mobile advertising revenue, which surged 64.8% to €24.0 BN in 2014 from €14.6bn […]
IAB Europe survey: Programmatic display advertising set to rise in Europe
Programmatic purchases of digital display advertising are set to increase in Europe, a new IAB Europe Attitudes towards Programmatic Advertising report reveals. More than 1,000 advertisers, agencies and publishers from 29 […]
Gemius won IAB Europe Research Award
In a contest organised by IAB Europe, Gemius was awarded first prize in the category of internet audience research.Its winning project enables publishers to determine their total range across all […]
AdEx: European Online Advertising reaches a landmark €30.7bn after five consecutive years of double digit growth
IAB Europe announced that online advertising grew 11.6% to a market value of €30.7bn in 2014. The AdEx Benchmark research revealed that online advertising achieved double digit growth for a fifth consecutive […]
IAB Europe publishes Measurement Blueprint & initiates Measurement Organisations Forum
IAB Europe published Blueprint on Online Audience Measurement and Ad Effectiveness Metrics and KPIs and initiates Forum for Measurement Organisations. The published document aims to outline goals and recommended actions for […]
IAB Agency Snapshot in Europe: Mobile is unlocking new budgets within agencies
A research released by IABs Europe, France, Germany, Italy, Spain and UK reveals that around half media agency employees want to know more about complying with mobile privacy (57%) and brand […]
IAB Europe released a whitepaper on variation for viewable impressions across European market
Interactive Advertising Bureau Europe (IAB Europe) has published a White Paper on viewable impressions as a step in its strategy to drive brand investment into digital advertising. The document aims to educate and […]