Shortlist of finalists announced for IAB Europe’s 6th edition of Research Awards

Advertising, Digital & Media

IAB Europe announced the shortlist of finalists for its 2016 Research Awards.

Category: Brand Advertising Effectiveness:

  • comScore & News UK: Project Footprint – Exploring Consumers’ Online & Offline Behaviours
  • Facebook: Wising up to a better attribution model
  • MetrixLab: Lights, camera, brand action: maximising mobile video ads on Facebook
  • BBC Global News Ltd: The Science of Engagement
  • Yahoo!: Return on Inspiration: New World Content Marketing

Category: Consumer Attitudes and Behaviour

  • BBC Global News Ltd: The Science of Engagement
  • IAB Romania: AdBlock usage in Romania
  • Millward Brown: AdReaction: Video Creative in a Digital World
  • Yahoo!: Return on Inspiration: New World Content Marketing
  • Teads: Why People Block

Category: Consumer Devices

  • IAB UK: Real_Living: How devices compete for attention in the living room
  • Millward Brown: AdReaction: Video Creative in a Digital World
  • OMD Spain: OMD Appdiction
  • Millward Brown: Millward Brown &  Opera MediaWorks Mobile Brand Impact

Category: Digital Advertising Formats

  • Instagram/ Facebook: The Instagram Effect
  • Facebook: Wising up to a better attribution model
  • Millward Brown: AdReaction: Video Creative in a Digital World
  • MetrixLab: Lights, camera, brand action: maximising mobile video ads on Facebook

Category: Advertising Solutions

  • Yahoo!: Return on Inspiration: New World Content Marketing
  • BBC Global News Ltd: The Science of Engagement
  • United Internet Media: Awareness & Sale Boost by Sky Multi-Screen Storytelling Campaign
  • Manning Gottileb OMD: Inference modelling: Utilising machine learning to turbo-charge re-targeting for TSB using a media first approach
  • Google and The Boston Consulting Group: The Programmatic Path to Profit for Publishers

Category: Research and Data Innovation

  • comScore & News UK: Project Footprint – Exploring Consumers’ Online & Offline Behaviours
  • Manning Gottileb OMD: Inference modelling: Utilising machine learning to turbo-charge re-targeting for TSB using a media first approach
  • Facebook: Wising up to a better attribution model
  • IAB UK: Real_Living: How devices compete for attention in the living room

Category: Audience Measurement

  • MindTake Research: Reppublika: a tool for realtime audience verification and ad efficiency measurement
  • Gemius: Overnight™ – Revolution in Delivering Final and Complete Internet Audience Results
  • comScore & News UK: Project Footprint – Exploring Consumers’ Online & Offline Behaviours
  • Spotify: The New Audio : Reaching the Spotify listener in Europe
  • Gemius: New Home & Work Multilocation Model – Predicting Location in Real-Time

Category: Best Use of Research Budget

  • EDAA & TRUSTe: European Advertising Consumer Research 2015
  • The Guardian: The Guardian Guide to Context
  • IAB Poland: INTERNET OF THINGS IN POLAND
  • OMD Norway: McDonald’s – Optimizing media investments

Winners of the eight categories will be announced at IAB Europe’s Interact conference in Lisbon on 12th May.

Nick Hiddleston, Research Director Worldwide, ZenithOptimedia and Chairman of the Jury:

The IAB Europe Research Awards continue to promote and share best practice across Europe and beyond, which is vital for the growth of the digital advertising industry.

The Jury consists of three European corporate representatives and two IAB representatives, making it representative of the European market place. Nick Hiddleston, Research Director Worldwide at ZenithOptimedia and Chairman of the Jury, is joined by Paul Hardcastle, Research Director, EMEA at Yahoo!, Ariane Längsfeld, Client Manager – Media & Digital at Millward Brown, Pawel Kolenda, Research Director at IAB Poland and Tuncay Yavuz, IAB Turkey Board Member, Head of Technical Committee on Measurement and Digital Director at OMD Turkey.

The IAB Europe Research Awards are an opportunity to gain industry recognition for your research projects and the contribution they have made to the development of the digital advertising industry.

Alison Fennah, Executive Business Advisor, IAB Europe:

This is the sixth edition of the IAB Europe Research Awards, which continue to showcase research and data innovation in digital advertising research in Europe. With a revised set of categories we have seen entries from a wider range of companies and European markets than previous years.