Tag: IAB Europe
IAB Europe: 10 new members, expands policy and industry promotion programs
IAB Europe announced ten new members (Adtruth, DMA Institute, MediaMath, Nextplora, Quantcast, SpotXchange, Teads, The Trade Desk,WebSpectator, and Widespace) joined its ranks this year, in order to help drive the European […]
IAB Europe and IAB US in partnership to publish recommendations for digital ad industry
IAB Europe and IAB US joined forces to publish recommendations for digital ad industry, related to promoting global trade and innovation as Europe and US are negotiating a vital trade program. The […]
IAB Europe launches the Multi-Device and Connected World Library of Research
Interactive Advertising Bureau Europe (IAB Europe) launched the Multi-Device and Connected World Library of Research to address the need for insight on the constantly evolving media consumption landscape. Understanding the […]
@IABEurope: European Programmatic Market – Euro 2.1BN in 2013
IAB Europe announced, during its panel at dmexco 2014, that it joined forces with IHS Technology to size the programmatic market at a European level. This initiative came as IAB recognizes the […]
IAB Europe, IAB & IHS report: Global mobile advertising revenues – Euro 14.6BN in 2013, almost double compared to 2012
Global mobile advertising revenues hit Euro 14.6BN in 2013, almost doubling (up 92%) compared to 2012, when the value was of Euro 7.6BN, according to a research made by IAB Europe, […]
IAB Europe launches first pan-European Programmatic Trading White Paper
IAB Europe supports the development of Programmatic Trading by educating the market and developing strategies for promoting and growing its use as an essential marketing tool in Europe, including sizing the […]
AdEx: Russia, Turkey and Slovakia lead the online advertising growth in 2013 Europe
IAB Europe, in association with IHS Technology, launched AdEx Benchmark 2013 Report, which is showing the state of European online advertising market. The report shows that online advertising grew 11.9% […]
IAB Europe Research Awards accepting entries until April 11th
Following the response to last year’s edition of IAB Europe Research Awards, where companies like Millward Brown, Guardian News & Media and OMG were among winners, IAB Europe aims to expand […]
IAB Europe launches “Brand Builders”, suite of advertising formats
Interactive Advertising Bureau Europe (IAB Europe) launched Brand Builders, suite of six recommended brand advertising formats which offers a new branding environment to advertisers. In order to understand the current advertising formats landscape […]
Townsend Feehan to head IAB Europe, as Chief Executive Officer
IAB Europe announced today that its Board of Directors has appointed Townsend Feehan to head IAB Europe, as Chief Executive Officer. The decision, made by IAB Europe’s Board of Directors […]