IAB Europe announced ten new members (Adtruth, DMA Institute, MediaMath, Nextplora, Quantcast, SpotXchange, Teads, The Trade Desk,WebSpectator, and Widespace) joined its ranks this year, in order to help drive the European digital advertising business forward. During the last 12 months, 17 companies joined IAB, with the total of corporate members reaching to over 65.
There are significant opportunities today for innovative companies in the digital marketing space, but also threats (…) The latter arise from the potential for regulation that errs too much on the side of protecting online users from themselves and ends up penalising both companies and users, and the fact that digital is still a relatively novel and poorly-understood medium.
Chairman IAB Europe
Anne Goodman, VP Global Sales Marketing & Enablement at BBC Advertising (part of BBC Worldwide), has been appointed Vice Chairman of the IAB Board of Directors.
IAB Europe operates at the heart of the innovative European digital economy and provides a unique blend of policy and industry promotion activities for its members (…)
I look forward to helping to capitalise on the significant growth opportunities for the digital advertising business.
There could not be a more interesting time to be in digital marketing, as EU citizens increasingly move online for news, education, entertainment and integration into the society around them. We look forward to working with our new members and welcoming more.
CEO IAB Europe
Interact 2015, IAB Europe’s flagship annual digital industry event, will take place at the Axica Congress Centre in Berlin on 20-21st May. 2015 also sees the 20th anniversary of BVDW, IAB Europe’s German member association, and the two organisations will co-operate to take the Interact event to a new level.