Tag: IAB Europe
IAB: Seal of approval for the first companies complying with EU Online Behavioural Advertising
Kupona, Next Audience, nugg.ad, OMS, Rocket Fuel, Serviceplan and United Internet Media are the first companies to be awarded the EDAA (European Interactive Digital Advertising Alliance) Trust Seal, demonstrating to […]
IAB Europe:EP’s Committee failed Europe on data protection
IAB Europe responded, in a press release, to the outcome of European Parliament’s LIBE Committee vote (on October 21st), a vote which is leading the legislative process for a new […]
AdEx Benchmark: Russia and Turkey – the markets where online advertising had the highest growth
The top of countries where online advertising markets have the highest values in Europe is topped by UK (€6.6bn), Germany (€4.6bn) and France (€2.8bn), Russia (€1.5bn) and Italy (€1.4bn). The top […]
Romania, present in IAB Europe’s Managing Board
IAB Europe announced its new Managing Board, elected by the General Assembly of the annual Interact congress. New board’s mandate is of 2 years and shows an increased presence of […]
IAB Europe establishes the Brand Advertising Committee (BAC)
nugg.ad, European leading specialist in online targeting and brand advertising, welcomes the founding of the Brand Advertising Committee (BAC) through IAB Europe. A strong coalition made up of publishers, agencies, […]
Mediascope: Europeans, in love with their tablets
A recent Mediascope Europe bulletin shows that 68% of tablet users in Europe watch TV Online on a monthly basis compared with 49% of European internet users and 50% are interested in playing […]
Romanians – 2nd after Turks in interacting with brands in Social Media
Romanians are on the 2nd place in Europe in interacting with brands on social networks, according to MediaScope study, made by IAB Europe. According to the source, 75% Romanians expressed […]
IAB Europe: European sport fans consume more online than TV
As the summer holiday was packed with sports events, IAB Europe’s 1st report based on Mediascope’s results analyzes the way sport fans are acting online and shows that sports websites’ […]
Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania
Alain Heureux and IAB Romania made public the results of Mediascope Europe for Romania, during a press conference organized on Tuesday. According to the communicated info, 30% of Romanians are […]
Yahoo and Financial Times, among IAB Europe’s Research Awards winners
Yahoo and Financial Times are among the winners of IAB Europe’s Research Awards, a competition launched last year that recognizes and champions the vital role research plays in effective digital marketing. […]