Tag: IAB Europe
European Mediascope: Europeans, more connected then ever
IAB Europe published the 8th edition of Mediascope Europe study, that shows that 426.9M online Europeans in 28 countries are more connected then ever. Mediascope Europe, launched in 2003, is […]
AdEx Benchmark: Europe’s online ad market reaches Euro21bn, with one of 5 advertising Euros going to online
Europe’s online advertising market grew 14.5% year-on-year, to Euro 20.9bn, while the overall European advertising market – excluding online – grew just 0.8% in the same time period, according to IAB […]
IAB Romania and UAPR organized The Cookie Challenge – good practices in behavioral online advertising
Over 50 representatives of Romanian online advertising industry attended, on March 20th, “The Cookie Chalenge: Good practices and regulations in behavioral online advertising, an event organized by IAB Romania and […]
Romania, included in IAB Europe’s Mediascope Europe 2012 expanded study
Romania enters, starting this year, in Mediascope Europe study, after IAB Europe (The Interactive Advertising Bureau) announced the expansion of the Mediascope (most important study of communication industry related to media […]
Internet industry offers consumers a better and more transparent control of behavioral advertising
Online advertising organizations and self-regulating organisms meet up last week to finalize the launch of EDAA (European Digital Advertising Alliance), that will manage an innovative and revolutionary sistem of self-regulation […]
IAB Forum Romania – live updates
IAB Romania organizes, on October 5th 2011, in Bucharest, the 1st edition of IAB Forum Romania, official event of Romanian online advertising industry, that will be attended by European important […]
IAB Romania organizes IAB Forum Romania
IAB Romania organizes, on October 5th 2011, in Bucharest, the 1st edition of IAB Forum Romania, official event of Romanian online advertising industry, that will be attended by European important […]
IAB Europe: Online display advertising bounces back
Double digit growth for online advertising as Display drives European growth rate to 15.3% year-on-year, according to figures released by IAB Europe that show a revival in digital Display in […]
Europe’s online advertising industry releases self-regulation framework
IAB Europe released its cross-European self-regulatory Framework for Online Behavioural Advertising (OBA), outlining good practice aimed at enhancing transparency and consumer control. Romanian companies that were 1st in signing to […]