Following the response to last year’s edition of IAB Europe Research Awards, where companies like Millward Brown, Guardian News & Media and OMG were among winners, IAB Europe aims to expand this showcase of excellence in proving the power of digital. Further to a positive response to the new category last year, IAB Europe continues the “Best use of research budget” category.
The awards are an opportunity for digital marketing industry to recognize and celebrate the contribution made to the development of the industry by innovative research projects and the teams behind them.
Winning projects will become part of the IAB Europe expanding library of proof points for industry professionals to use in their strategies and daily work.
Competition’s categories are:
- Ad Effectiveness
- Consumer Attitudes and Behaviour
- Mobile Internet
- Social Media
- Audience Measurement
- Best Use of Research Budget
The 2014 winners will be announced during Interact’s Awards Ceremony on Tuesday, May 20, in Paris.
Entries to IAB Europe’s Research Awards are free, with the competition accepting projects conducted on any budget, large or small, produced by any player in the digital ecosystem, be it national IABs, media owners, publishers, media agencies or research agencies. The project can feature a single European country, or be pan European or global (as long as at least one of the territories covered is European). The fieldwork must have been undertaken within the last two years (since March 2012).